Your Identity Is Tied To The Wrong Thing
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
4.9 • 1.9K Ratings
🗓️ 10 February 2026
⏱️ 16 minutes
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| 0:00.0 | I ran the most notable sports agency in the world called Lee Steinberg Sports and Entertainment. |
| 0:05.7 | They made the movie Jerry McGuire about our firm. |
| 0:08.8 | And my very first day of running the sports agency, we were negotiating an opportunity to buy |
| 0:14.8 | and move the Los Angeles Rams back to Los Angeles. |
| 0:18.9 | And Lee himself was not available. He actually was in rehab without anybody's |
| 0:25.6 | knowledge. And so my very first day, I had to negotiate a billion dollar opportunity with no |
| 0:31.2 | real experience. And I called Lee and I asked him for advice. I said, you know, I've learned that you're either humble |
| 0:39.3 | or you're about to be. |
| 0:41.6 | And so I'm going to be humble and tell you I really am not prepared, nor am I capable |
| 0:46.4 | of doing this transaction. |
| 0:48.9 | Can you give me some advice on how to close this deal to move the Rams from St. Louis |
| 0:53.9 | back to Los Angeles? And he said to me, David to move the Rams from St. Louis back to Los Angeles. |
| 0:55.7 | And he said to me, David, there's three simple rules. One, don't negotiate to the last penny. |
| 1:01.7 | Always be kind and don't do business with dicks. Which is the name of my newest book. |
| 1:11.1 | And it really hit home that through my career, |
| 1:16.5 | I'd always chose success and money |
| 1:19.5 | over the people I surrounded myself with. |
| 1:22.8 | Even though I studied, and I'm chairman of Napoleon Hill, |
| 1:25.7 | I've studied Napoleon Hill, Bob Proctor, Steve Covey, |
| 1:28.5 | Stephen Covey and so many others who will talk about surrounding yourself with the right people |
| 1:32.6 | and the right ideas. In fact, some people believe you're the aggregate of the five people |
| 1:37.9 | that you spend the most time with. Anybody here ever hear that or believe that you're the |
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