Your First Email Marketing Campaign

The CEO Teacher Podcast

Kayse Morris

Business, Marketing

5.0 • 734 Ratings

🗓️ 12 May 2021

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why an email marketing campaign is about to become your new best friend…

Hey there CEO Teacher! Today we're talking all about email marketing campaign ideas because, well, let's look at the numbers: for every ONE DOLLAR you spend as a business owner on an email marketing campaign, the average return is $42. And even if you're investing time and energy in addition to dollars, an email strategy is still about 122% more effective than ANY social media strategy when it comes to making sales. Plus there's even more to consider. For instance, the average email open rate is around 20-30%, which might not seem like a very large jump, but compared to the average social media reach — which is closer to only 3% of your audience — that's a monumental leap. Clearly, the numbers tell the story. That is – the best campaign IS to have an email marketing campaign.

How to get started with your CEO Teacher Email Marketing Campaign Ideas

In today's episode, I'm sharing email examples, templates, and strategies that'll get you started making the best email marketing campaign. In fact, I don't just want you to only make a few sales with your email marketing campaign. Instead, I want you to build a community that trusts you, loves what you're doing, and looks forward to hearing from you…every time you send an email. So whether this is your first or your one hundredth email, listen here to set your best campaign in motion!

In this episode, you will learn:

How an email marketing campaign strategy will reach more people than a facebook ad
Why playing the long game is the best campaign strategy
That building relationships with your email subscribers and prioritizing connections will lead to more sales
Where, how, and why to simplify your email marketing campaign templates through SIMPLE email tech tools
Why you should ALWAYS continue to build your email list

Links Mentioned in this Episode about email marketing campaign strategies

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READY FOR MORE ABOUT EMAIL MARKETING CAMPAIGN STRATEGIES? I LIKE YOUR STYLE! LISTEN TO THESE CEO TEACHER® PODCAST EPISODES NEXT!

How to Write Emails to Teachers with these 5 Strategies

[Full Time Teacher Series] Playing the Long Game with Rory Yakubov

Why You Need an Email List Now More Than Ever

Transcript

Click on a timestamp to play from that location

0:00.0	For every $1 business owners spend on email marketing, the average return is $42.
0:07.4	And even if you're investing time and energy instead of dollars, email is still about
0:13.7	122% more effective than social media when it comes to making sales.
0:20.8	The average email open rate is about 20 to 30% in 2021,
0:25.6	which might not seem like much,
0:27.6	but did you know that the average reach on social media right now
0:30.9	is only closer to 3% of your audience?
0:34.5	On Teachers' Pay Teachers,
0:35.7	your tools for marketing your resources are even more
0:38.8	limited. There are over 4 billion people around the world using email. That's double the number
0:46.0	of Facebook users. You've got endless potential to reach the people who need you the most.
0:51.9	So let's talk about how to get started with CEO teacher style email marketing.
0:56.9	I just don't want you to make like a few sales. I want you to build a real community that
1:01.6	trust you, that loves everything that you're doing, and that looks forward to hearing from you
1:06.6	every day. So we're going to do things a little bit differently, but most
1:11.3	teachapreneurs get started with email marketing without knowing its true potential. And now
1:16.0	that you know what's possible, I want to encourage you and give you a plan to play the long
1:21.5	game. Hey friend, I'm Casey Morris, former full-time English teacher turned online business CEO, dedicated to helping
1:29.3	teachers like you, unlock more freedom simply by using skills you already have.
1:35.0	I started selling my teaching resources online just to pay my Netflix bill.
1:39.6	I had no time, no past experience, no impressive tech skills.
1:44.0	Heck, I didn't even have a credit card that wasn't maxed out.
	...

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