Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 9 September 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your Playbook for Black Friday & Cyber Monday Creative that Converts

Sign up here: https://www.tiereleven.com/Bfcm

Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn:

Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.
Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.
Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.
Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.

The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work.

Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim’s perspective will reframe how you think about scaling in the AI-driven landscape.

If you want to learn how to build smarter, stronger businesses in a world where automation alone won’t save you, this one is for you!

In This Episode:

- Kasim's journey post-Perpetual Traffic

- The cost of traffic in digital marketing

- Scaling and measuring profitability: "diminishing returns" is not a stop sign

- Accounting for incalculable gains as you scale

- The death of quick flip businesses

- Leveraging hard work and human connection

- Apple’s example of goodwill and brand loyalty

- How to sign up for the upcoming growth hacking conference

Mentioned In the Episode:

Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702

Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth

Listen to This Episode on Your Favorite Podcast Channel:

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

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Transcript

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0:00.0	The future of all business, all entrepreneurial endeavors, isn't going to be tech-based.
0:04.4	Tech became ubiquitous.
0:05.7	Chat Chappi is free.
0:07.0	For everybody listening that has the Tim Ferriss for our work dream, it's gone.
0:12.0	All the things that we used to be able to do to build a business and flip it just got automated.
0:17.0	Marketing is obviously as integral to any startup, any new business. How are you going to actually get it off the ground?
0:23.0	I built the number one ranked Google Ads agency in the world. And what I found was,
0:27.1	You're listening to Perpetual Traffic.
0:32.5	Hello and welcome to the Perpetual Traffic podcast. This is your host, Ralph Burns, founder and CEO of Tier 11 alongside my amazing co-host.
0:43.5	Lauren E. Petrulo, founder of Mongoose Media.
0:47.6	And she hesitated there.
0:50.5	Because I didn't know.
0:51.1	She hesitated there.
0:52.9	I did.
0:53.8	I know. Well, you're the now co-host. Let hesitated there. I did. I know.
0:54.3	Well, you're the now co-host.
0:56.6	Let me make sure you understand this.
0:58.8	So you're the present co-host.
1:01.2	The old, as in a previous, not old, because he's still the previous co-host of provincial traffic is on today's show.
1:10.2	That's how this works.
1:12.0	So, ladies and gentlemen, Kossum lovers from all around the world,
1:19.5	Kossum is back on perpetual traffic.
	...

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