Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 12 September 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.
With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing.
You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.
In This Episode:
- SEO in the age of AI
- Content quality and distribution strategies
- How AI Max has impacted Google ads
- The future of media buying and data flow
- Optimizing landing pages and the post-click experience
- Why aligning marketing and sales is critical
- How to optimize data flows & micro conversions for better leads
- Targeting the right customers with AI
- Case study on the impact of dedicated landing pages
- How to get in touch with Andrew Miller
Mentioned In the Episode:
Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/
Use the code "PT10off" at the end of your trial to get 10% off: https://unbounce.com/pt/
Previous episodes on landing page optimization:
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Transcript
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| 0:00.0 | With AI Max, one of the areas that we're paying close attention to is how much control we can have over that post-click experience, especially in B2B, which is our specialty. |
| 0:07.4 | The landing page is the customer experience. |
| 0:09.6 | If you're not focused on that and you're only concerned with getting the click, you're missing an opportunity to improve your ROI. |
| 0:15.3 | What do you advise on all of that and how do you sort of simplify it down to say this is what we need to focus on |
| 0:21.2 | and here's how we move forward. |
| 0:22.9 | So you're listening to Perpetual Traffic. |
| 0:28.9 | Hello and welcome to the perpetual traffic podcast. |
| 0:32.0 | This is your host Ralph Burns alongside my amazing co-host. |
| 0:36.1 | Lauren E. Petrillo, the founder of Mongo's Media. |
| 0:39.0 | So glad you joined us here today. If you're new to this show, this is a show all about |
| 0:43.2 | how to do marketing the right way in the digital, additional realm that we are now finding |
| 0:49.5 | ourselves with AI, with all kinds of shiny objects, but we do things the right way through metrics that |
| 0:55.5 | matter and growth that scales. If you're a VP of marketing, if you're director of marketing, |
| 0:58.7 | you have found the right spot here. And today, we are going to be talking about a highly |
| 1:04.6 | overlooked aspect of digital marketing. And yeah, one that I don't think a lot of people really pay that much attention to, |
| 1:12.9 | or they pay less attention to it than they probably should. Would you agree or would you not |
| 1:18.7 | agree, Lauren E-Patrollo? Oh, I 100% degree. And I actually was guilty of this for years. Like, |
| 1:24.7 | three years ago, I remember being like, oh, who cares after the click? Yeah. Who cares? That's nothing to do with it. Well, actually, it does. And I think it's even more important now. This is the third and the three-part series of the importance of landing page optimization, or just landing pages just in general. You're just sending to PDP |
| 1:44.6 | pages and you're an e-commerce company. You can learn something from this show here today. |
| 1:48.8 | If you're a digital products business, if you're a services business, the example we're going |
| 1:52.6 | to be using is in the services-based business, which is a great example and the importance |
| 1:57.0 | of everything that's after the click. And we have a very special guest here today, |
... |
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