The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 5 September 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your Playbook for Black Friday & Cyber Monday Creative that Converts

Sign up here: https://www.tiereleven.com/Bfcm

Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn:

Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.
Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.
Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.
Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.

Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days.

Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.

It’s not too late! You can still make this holiday season your most successful yet. Lauren’s expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!

In This Episode:

- Meet creative strategist, Lauren Schwartz

- The "cheat code" for Black Friday and Cyber Monday sales

- Bundle strategy vs discounts: avoiding profit pitfalls

- How to create a bundle for BFCM

- Multiple bundle strategy vs site-wide sales

- What is the best discount price for BFCM bundles?

- How aggressive should you be when using bundles for LTV growth?

- Tips for creative hooks for beauty brands

- Understanding holiday hooks: subtle vs in-your-face approaches

- Black Friday and Cyber Monday webinar preview

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Connect with Lauren...

Transcript

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0:00.0	Are you a beauty brand, but you think you're late to the Black Friday Cyber Monday party?
0:05.0	Well, even though we've been advocating planning your Black Friday Cyber Monday for months now,
0:10.9	in fact, the co-host of this show advocates you should start this planning all the way back
0:15.7	a Memorial Day.
0:16.7	Well, even though it's in and around Labor Day, it's not too late because we have put together
0:21.5	a webinar for you late to the party, especially you beauty brands who need to get your act
0:27.4	together and get a good Black Friday Cyber Monday campaign planned and ready to convert.
0:33.4	Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands.
0:37.0	And the right creative is how you win. So we are putting together a free webinar on September 9th at 10 a.m. Pacific, 1 p.m. Eastern, where we're going to be talking through the angle, styles and hooks that are actually selling this season, not the trends we're going to see that are oversaturated
0:56.3	and cliched. Macro creative trends that will shape your Q4 creative ads and get them to actually
1:03.2	convert. Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.
1:09.0	And last but not least, you'll walk away with a quick start checklist so you can apply these learnings to your the feed and stop the scroll. And last but not least, you'll walk away with a
1:10.8	quick start checklist so you can apply these learnings to your beauty brand in under seven days. So it is
1:17.2	not too late. Ladies and gentlemen, head on over to tier 11.com forward slash BFCM and register today.
1:25.3	This is the most important week of your entire year.
1:29.2	So you cannot afford to miss this webinar.
1:32.0	It's the most competitive moment of the year for beauty brands.
1:35.0	And the right creative is how you win.
1:37.9	And we'll show you exactly how to do that on this webinar.
1:41.8	So head on over to tier 11.com BFCM to register to reserve your spot today.
1:48.1	A lot of people get so hung up on just Black Friday Cyber Monday that they don't think of how
1:53.1	their creatives are going to translate throughout the rest of the year. What's the sort of the things
	...

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