Your ‘Call to Action’ – What to Say and Where to Put It | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 16 May 2022

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What’s the point of putting so much time into social media if all it does is get you likes? The thing is… social media DOES NOT get you business unless you position it to. This week, Jason Pantana is going to show you how to do just that, by displaying your menu of services and using CTAs to invite business into your life. Speaking of CTAs, I could tell you all about them here, or I could tell you to watch or listen for yourself.

Transcript

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0:00.0	Are you looking for likes or are you looking for leads or are you looking for listings from your
0:05.1	social media content? If you're looking for the last two, you're going to love today's show.
0:13.4	Welcome to this week in marketing. My name is Jason Pantana and today we talk about how do we
0:17.8	convert attention into action? In other words, you're already making a lot of amazing videos and
0:23.4	you're posting them on social media, you're writing blogs, you're making like just unbelievable
0:27.2	knowledge broker content and people are appreciative. The engagement is through the roof,
0:31.7	you're getting likes, you're getting comments, you're getting shares, and all the engagement is
0:35.4	all systems go, right? It's good. But the problem is is people are not naturally moving from
0:41.0	interested in what you're doing to raising their hand and saying, I want to buy a house.
0:44.8	I want to sell a house where I know somebody who wants to buy or sell a house. So our conversation
0:49.1	today is how do we naturally transition somebody from attention to taking action on their attention
0:54.8	and choosing to work with you? How do we actually get social media and all the content you're making
0:59.2	to get you buyers and sellers, you say, my hand is raised and I want to work with you. You're my
1:03.7	agent. Now, today I am not talking about elaborate retargeting campaigns and ad sequences or
1:08.7	anything fancy. I'm talking about something way more simple than that. I'm talking about literally
1:13.7	just spelling out your menu of services. How can you serve people, laying it out on a red carpet,
1:18.9	it's ABC or D, which one do you want to pick? How can I work with you? Because here's the challenge.
1:24.0	A lot of agents, in fact, too many agents. When I look at their marketing, their marketing is
1:28.9	pretty much ruled by one call to action, if any at all. The one call to action that realtors
1:34.4	tend to use for all things is like, hey, for all your real estate needs, please let me know.
1:39.2	If I can help you with any of your real estate needs, please reach out. That's the one and only
1:42.9	call to action I tend to see from a lot of agents. I wonder in any context, any setting, not just
	...

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