Your Business is Invisible to AI (How To Fix it)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 24 June 2026

⏱️ 29 minutes

🔗️ Recording | Apple Podcasts | RSS

🧾️ Download transcript

Summary

Need Marketing Help? https://npdigital.com/ Neil Patel breaks down what's actually changed in e-commerce, and why the brands winning right now are the ones adapting to AI search before everyone else. In this session, Neil shares the data behind the new buying behavior: why AI search (GEO) is quietly becoming the highest-converting channel he's ever measured, how shoppers now research and buy across ChatGPT, Reddit, Instagram, and Amazon, and the exact things you need to fix so AI agents actually recommend your products. Chapters: 00:00 Intro: 25 years of marketing data 00:50 The new e-commerce landscape 03:45 Why buyers need multiple touchpoints 05:25 Buy now, pay later & economic uncertainty 07:30 How each generation shops and spends 09:35 Trust: the real conversion lever 10:50 AI search (GEO) is reshaping discovery 13:45 The invisible conversions you're missing 15:00 AI search: the highest-converting channel 16:15 Why people really buy on social 18:45 Social commerce habits by generation 20:50 Using influencers the right way 22:05 Applying AI to the customer journey 23:20 Why your offer beats your strategy 27:55 Prepare your products for AI agents 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Transcript

Click on a timestamp to play from that location

0:00.0	Does your experience with AI sound a little something like this?
0:03.1	You've been prompting for 20 minutes.
0:04.8	The output is polished, confident, and completely useless.
0:08.5	That's what happens when AI doesn't know anything about your business.
0:11.6	HubSpot's AI works with your actual customer data.
0:14.5	Every interaction and every signal your team has generated over time.
0:17.9	So instead of prompting and hoping, you ask once and ship it. Check
0:21.7	out HubSpot.com, the agentic customer platform for growing businesses. So a little about me.
0:26.9	I'm Neil Patel. He gave you a bio. I've been doing marketing for quite a while now. I'm 41,
0:33.0	so roughly 25, you know, 26 years, somewhere around there.
0:40.5	And I've seen a lot of data.
0:43.3	So I've worked with a lot of e-commerce brands all over the world.
0:47.2	And we see what's working, what's not.
0:50.3	We've won awards.
0:51.2	We were just named Performance Marketing of the Year of Ad Age.
0:54.6	This doesn't mean I think I'm the best or anything like that.
0:57.0	I still believe I have a lot to learn. I could always improve.
0:59.8	But the tactics, the strategies, they work.
1:02.8	If they didn't, I wouldn't have a lot of these awards.
1:06.8	And the reason I point this out is, today, when I share data with you,
1:18.3	if you just take one or two of those things and implement it in your e-commerce business, you'll do much better.
1:23.8	As you guys already know, there's a new e-commerce landscape and things have changed.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.