meta_pixel
Tapesearch Logo
Log in
Marketing School - Digital Marketing and Online Marketing Tips

Nobody Is Prompting AI Anymore (Here's What Replaced It)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.61.4K Ratings

🗓️ 25 June 2026

⏱️ 49 minutes

🧾️ Download transcript

Summary

"No one's prompting anymore. Everyone just uses loops." That one line from Matt Van Horn kicked off a 3.4M-view firestorm, so Eric Siu sat him down to explain what he actually meant. Chapters 00:00 "Nobody's prompting anymore" — and who Matt Van Horn is 03:00 What a loop actually is 04:57 The AI "money printer" that made $0 06:05 Why the barrier to building anything just collapsed 08:30 How to point loops at your own business 10:50 Printing Press: hidden APIs + self-learning CLIs 18:00 Last 30 Days: the agentic search engine 23:04 Watch: the "Flight Goat" launch video (1.3M views, built with Hyperframes) 27:30 The "MVH skill" — one skill to automate everything 34:30 Agent Cookie: always-logged-in agents 41:00 Terminal apps & why CLI beats clicking 46:00 AI inequality & the cost advantage 47:00 The one move: start now, be the nerd Connect with Matt Van Horn: @mvanhorn on X · printingpress.dev Marketing School is the daily marketing podcast with Eric Siu & Neil Patel. Subscribe for the tactics, tools and AI shifts shaping how modern businesses grow.

Transcript

Click on a timestamp to play from that location

0:00.0

Does your experience with AI sound a little something like this?

0:03.1

You've been prompting for 20 minutes.

0:04.8

The output is polished, confident, and completely useless.

0:08.5

That's what happens when AI doesn't know anything about your business.

0:11.6

HubSpot's AI works with your actual customer data.

0:14.5

Every interaction and every signal your team has generated over time.

0:17.9

So instead of prompting and hoping, you ask once and ship it. Check out HubSpot.com, the agentic customer platform for growing businesses. We are going to be talking about what the F are loops, because everyone's talking about loops. I mean, I know everyone's talking about Fable 5 now, but we've got to talk about loops as well, because even you got people now writing about how you use loops for Fable 5 and it's just moving so quickly. And so I got my friend here, Matt Van Horn, who wrote an article on what the F are loops. And I think you've got to have like three or four million Twitter views on it right now. Is it more than that or what? Yeah, I think it's like 3.4 million, which is crazy. It's definitely the most views I've ever gotten on an article.

0:54.9

That's awesome. Yeah. So I want to talk about how you made it go viral like that.

0:59.1

But I think we should, you have a lot of people talking about, but I was just talking to my

1:03.7

CTO about it on Tuesday. Today's Thursday. It started taking off Sunday when Peter Steinberger

1:08.1

talking about it. Obviously, Boris has been talking about how he's been

1:11.3

using loops and he doesn't prompt anymore. So you've got some good philosophies around it. I want to talk

1:15.8

about how you use the last 30 days as well. I want to talk about your CLI kind of library as well.

1:23.3

And I want to talk about anything else that you're interested in too, because I think there's a lot of

1:26.0

high leverage things in terms of the things that you typically talk about. But maybe if you want to introduce yourself first, I think that's a good starting point. And then we can jump into what the FR loops. Excellent. And I'm still not sure what a loop is, by the way. But I'm, I'm winging it like the rest of us. My name is Matt, based in Bellevue, Seattle area, and I'm a third-time

1:48.7

entrepreneur. I haven't announced my new company yet, but we exist just not yet. And previously,

1:54.6

I was one of the co-founders of the company that became Lyft, the transportation company. And then

1:59.7

I started an AI appliance company

2:02.1

called June, where we put a camera in an oven and literally had a Nvidia GPU on our Gen 1 June

2:08.8

oven. Wall Street Journal called it the self-driving oven. And we sold that company to Weber,

2:14.2

the grilling company, where I was an executive for the last few years. That's awesome.

2:17.7

And now have a new unannounced company and have accidentally become a big open source nerd, which I am loving. Love it. That's awesome. And we can nerd out on that too because I got my DGRK sparks living over here, but I don't maximize them. So we can talk about that too. So, like, the conversation I had with my CJ is like, okay, are loops just like, just spamming slash goal?

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.