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Marketing School - Digital Marketing and Online Marketing Tips

Your Brand Is Invisible in AI Search (Here's the Fix)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 β€’ 1.4K Ratings

πŸ—“οΈ 14 July 2026

⏱️ 15 minutes

πŸ”—οΈ Recording | Apple Podcasts | RSS

🧾️ Download transcript

Summary

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric dig into AI search visibility: why your brand may be invisible when buyers ask ChatGPT, how organic click behavior is changing, and what still moves revenue. They react to Kai-Fu Lee's prediction that 50% of companies will need new leadership and that 95%+ of AI transformations fail, then break down a survey showing 89% of teams now give AI agents write access, up from 52%, and what that means for security, governance, and permissioning. Key takeaways β—ΎTrack visibility in answer engines, not just Google β—Ύ95% of AI transformations fail by bolting AI on the edges β—ΎAgent write-access is exploding, so is the security opportunity Chapters 00:00 Your brand is invisible in AI search 04:27 AI leadership shift (Kai-Fu Lee) 10:20 Bottom-funnel marketing wins 12:50 AI permissions and security 𝗔𝗕𝗒𝗨𝗧 π—§π—›π—˜ π—–π—›π—”π—‘π—‘π—˜π—Ÿ Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. πŸŽ™οΈ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

Transcript

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0:00.0

Your brand is invisible in AI search.

0:02.5

So can chat ChpD find you when buyers ask? So this is interesting because I'm speaking at MosCon next week, and I'm sure a lot of people are going to be talking about this. So what do you do about it? Because like I look at your HRS traffic, my HRS traffic. I think we had a mutual friend that was looking at both of our traffic. Mine has gone down a lot. I don't know about you, but some of our competitors, it looks like their traffic's

0:24.2

going up. I just don't pay attention anymore to that. Yeah. And I also look at traffic and revenue

0:31.7

is two different things. Exactly. Our traffic has gone down. Some due to people click less from organic Google results.

0:40.4

I would say even before all that AI stuff, our traffic started going down because we were ranking number one on Google for broad terms like digital marketing.

0:49.9

We're ranking high up on page one for search engine optimization and SEO in terms like that,

0:54.4

but it wasn't driving revenue from our ideal customers. And we found that doing some of the

1:00.6

things I've talked about earlier on how we're marketing drive a lot more revenue for our

1:06.5

business in the long run and it's been super effective. But it's, you know, time consuming. It's a

1:13.5

longer play. And does it mean ranking on Google is bad? No, I think it's great. It's just going

1:19.5

after very specific terms. The keyword I got more traffic than anything else from on Google in my

1:25.5

life from my own website was how to get more Instagram

1:28.6

followers.

1:29.0

Mm-hmm.

1:30.0

Never.

1:31.0

Zero.

1:32.0

Yeah.

1:33.0

Zero revenue from that.

1:34.0

I think at the peak from that one keyword, I believe I was getting something like 600,000

1:40.2

visitors or, and it could be variations of that keyword like how to get more Instagram followers

1:45.1

bless you uh how to get more followers on Instagram right so switching around but it's the same thing

1:51.8

but I was getting somewhere around like 600,000 visitors a month from that keyword and

...

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