Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 30 January 2026

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Tea with GaryVee, I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and structure in a growing business, and why I'm moving away from valuing employees solely on loyalty to measuring them on accountability and results. I also dive deep into the collectible market, why most brands fail, and the huge opportunity in platforms like TikTok Live Shopping, Substack, and Snapchat Spotlight.

You’ll learn about:

My new focus on intentionality and impact for 2026.
The biggest mistake brands make with a collectible strategy.
The three platforms with the most underpriced attention.
Why "everything is your fault" is the key to life satisfaction.

Transcript

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0:00.0	The most underpriced attention right now is many places.
0:02.5	First of all, every social media platform can be underpriced if you're great at it. If you're great at Snapchat Spotlight, if you're great at Twitter, if you're great at Instagram, if you're great at the skill, well then everything's underpriced in general, in social. But specifically, substack, the supply and demand is real there. I like Snapchat Spotlight. That's Snapchat's TikTok. Live shopping. Brother, live shopping, man.
0:24.1	Jesus Christ. Substack, the supply and demand is real there. I like Snapchat's Spotlight, that's Snapchat's TikTok.
0:21.7	A live shopping.
0:22.6	Brother, live shopping, man.
0:24.1	Jesus Christ.
0:25.1	I don't know how much more I can say it.
0:26.6	Live shopping is astonishing.
0:28.6	So many people here are trying to become the next Logan Paul or Alex Earl, like, you know,
0:34.6	trying to be an influencer to get brand deals and start brands.
0:37.6	Meanwhile, they would actually make money by being an affiliate on TikTok.
0:41.3	Please, please, please look up what TikTok affiliate is.
0:45.0	It's a huge opportunity.
0:46.1	This is the Gary Vee Audio Experience.
0:50.5	I hope everybody's having a wonderful day.
0:52.1	103T with Gary.
0:53.5	Thank you.
0:53.8	I like this hat too. This hat is fire. Thank you for being here. Blackjack says, how many pull-ups could you do? Probably a lot now. I mean, I've been done pull-ups in a very long time, but I was heavier and dramatically less strong when I was doing six, 70s, probably 25.
1:12.0	I feel, yeah, yeah.
1:13.2	I'm stronger than you think.
1:17.7	I'm like doing, I'm doing 70s now on bench.
1:20.4	Mike's got me like, I'm sneaky.
	...

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