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The Creative Penn Podcast For Writers

Your Author Brand With Isabelle Knight

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8745 Ratings

🗓️ 5 February 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

How do you find the story behind all your stories? Who are you at the heart of your books? Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. In the intro, 20 new miniature books added to Queen Mary’s Dollhouse [BBC]; […]

The post Your Author Brand With Isabelle Knight first appeared on The Creative Penn.

Transcript

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0:00.0

Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

0:08.9

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

0:17.0

You can find the episode show notes, your free author blueprint and lots more information at thecreativepen.com.

0:25.4

And that's Penn with a double N. And here's the show.

0:30.9

Hello creatives. I'm Joanna Penn. And this is episode number 736 of the podcast, and it is Saturday the 3rd of February

0:39.7

2024 as this goes out.

0:42.6

In today's show, I have an interview on Your Author Brand with Isabel Knight, who is a publicist,

0:49.3

and we talk about how to get to the deeper levels beneath your writing, the story beneath the story,

0:55.4

as well as why your author brand is even more important in an age of AI, and much more.

1:01.1

So that's coming up in the interview section.

1:06.7

So in publishing, book marketing and AI things, since I'm now putting all of that together,

1:12.9

this is a story of bookish positivity and I thought you would like it. So the BBC reports on

1:19.3

20 new miniature books that have been written to add to Queen Mary's Dollhouse, which has an

1:26.3

extensive library, originally designed to encapsulate

1:29.9

the literary culture from when it was built in the 1920s, features handwritten works by Sir Arthur

1:36.1

Conan Doyle, Vita Sackville West, A.A. Milne and Thomas Hardy. The books measure just 1.8 inches, 4.5 centimetres,

1:46.5

and have been handcrafted by famous authors to mark the centenary of the house's completion.

1:52.5

The new editions have been curated to reflect modern literature,

1:55.9

with the books penned and decorated by well-known writers and illustrators,

2:00.5

including Sir Tom Stoppard,

2:02.5

Dame Jacqueline Wilson, Sir Ben Ockrey, and Julia Donaldson, just a few of the famous faces.

2:08.7

The stories, or the little books, range from short stories, plays and poetry collections to articles

...

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