Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at thecreativepen.com.

And that's Penn with a double N. And here's the show.

Hello, creatives. I'm Joanna Penn.

And this is episode number 735 of the podcast.

And it is Tuesday, the 23rd of January 2024, as I record this early, as I will be travelling for book research as this goes out.

In today's show, I have an interview with Paddy Finn on how to be successful on Kickstarter,

which I'm excited to share, as you know how much I think

Kickstarter and selling direct is so important for our future as independent authors.

Paddy talks about the importance of the pre-launch page, how to make sure your campaign is profitable,

the benefits and the challenges of direct connection with your

audience, as well as the survival of the most adaptable, which is an attitude I love, as we all need

to pivot and change. Nothing stays the same. And he has some great tips for Kickstarter and

selling direct if you're interested in this route.

So that's coming up in the interview section and I now have a resources page for Kickstarter,

Shopify and Selling Direct at the creativepen.com forward slash sell direct resources. Lots of links there.

So in publishing, book marketing and AI. Well, something interesting in the Financial Times

this week piqued my little futurist brain. An article titled Streaming Due for a Streamlining.

Now keep in mind that the music industry is usually a few years ahead

of the book industry. So music went to MP3s before books went to ePub, basically. But here's a quote

from the article, so this is the Financial Times. It is behind a paywall. There is a link in the show notes.

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