Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

What's really working in today's market, how to generate more leads, make more money,

and have more time for what you love in your life.

And now your hosts, Tim and Julie Harris.

Three, two, one, and we're back and we were picking up where we left off yesterday.

We are creating your social media master plan. And I want to summarize

what we talked about yesterday on the podcast first. Now remember, Julie and I were describing

what we feel to be the best use of social media and the best use of social media as a supplement

to your proactive lead generation. It's not a replacement to your proactive lead generation.

And if you're listening to us for the first time, by the way, Julie is taking the day off because

she has to catch up on the creation of some other content from our premier coaching members.

So if you are listening for the first time, do go back and listen to our past podcast.

We have literally thousands of shows available on iTunes and every place else you can possibly imagine.

And this is the number one listened to daily podcast for real estate professionals in at least the United States.

So what is social media and what isn't social media?

Social media isn't and never will be, and really was never intended to be, a replacement for real communication.

At the end of the day, the most effective

salespeople or business professionals of any variety will be the ones that have an online

marketing strategy, including obviously social media, but it's really predicated on their

offline, their direct, proactive lead generation techniques. And if you don't do the direct proactive lead generation techniques, the online marketing

really will be mostly a waste of time.

...