Founders, what's going on? You guys know I love in-person events and they are back. The recording

you're about to hear is from our most recent event where we had hundreds of founders come together,

share intimate details, templates, KPIs, OKRs about their business and it was something special,

something special. We'd love to meet you in person. If you want to see the next live events we have coming up via our schedule,

the link will be down below in the description. If you're listening on iTunes, check this out on

YouTube. You'll see the links in the description. Or you can just Google Founder Path or Latka

next event. We'd love to see you in person. In the meantime, though, enjoy this recording.

It's a good one.

You are listening to Conversations with Nathan Latka, where I sit down and interview the top

SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them

quickly by revenue or churn, KAC, valuation, or other metrics, the easiest way to do that is to go to

getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast

interviews. Check it out right now at GitLatka.com.

Good morning.

So I'm where else lies, Michael Cooney, one of the co-founders of What Converts.

So how we got started is I was running a digital marketing agency.

And I had a web developer that worked for me for about seven years.

He got an offer from corporate.

He went away.

And eight months later came back and he's like, corporate isn't working for me. So I'd like to come back, but I don't want to work for you. I was like, okay. He says, do you have any ideas

where we can build a company? And I was like, as a matter of fact, I just come from a client meeting.

...