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Marketing School - Digital Marketing and Online Marketing Tips

You Won't Believe How Much Clavicular Spends On Clips Each Month

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 4 May 2026

⏱️ 26 minutes

🧾️ Download transcript

Summary

Eric and Neil break down how Clavicular built a viral marketing machine, why clipping is starting to look a lot like paid media, and what businesses can learn from that playbook. Reports on Clavicular’s growth describe a large clipping operation that helped make his content unavoidable across platforms, which is the bigger distribution shift they unpack in this episode. They also share 10 marketing and AI tools they would still pay for even if they cost $1,000 a month, including tools for landing pages, AI call handling, ad creative, multilingual video, personalization, SEO workflows, and agent-based execution. Key takeaways ◾ What looks organic can actually be engineered distribution at scale. ◾ Clipping is becoming a serious modern paid media strategy. ◾ Businesses can apply the same playbook and often get better conversion quality. ◾ AI tools are collapsing weeks of marketing work into minutes. ◾ APIs, agents, and personalization are becoming core parts of the stack. Chapters (00:00) How Clavicular built a viral marketing machine (07:04) 10 tools we’d pay $1,000/month for (09:50) HighLevel, Higsfield, and YouTube’s multilingual features (14:59) X API, personalization, and SEO workflows (19:06) Hermes, Gemini, and agent-based marketing

Transcript

Click on a timestamp to play from that location

0:00.0

When a buyer asks AI for a solution like yours, does your business come up?

0:04.5

Most companies have no idea.

0:06.2

And by the time they find out, they've already lost the deal to someone who did.

0:09.9

HubSpot AEO helps you show up in those moments, what the right answers buyers are looking

0:14.7

for.

0:15.6

Before the first click, before the first form fill.

0:18.6

That's the moment HubSpot AEO is built for.

0:21.5

Check out HubSpot.com, the agentic customer platform

0:24.6

for growing businesses.

0:26.2

So Neil, I had my OpenClaw audit our podcast.

0:30.8

And then it basically, I used the YouTube API and the X API.

0:33.6

You know what it did?

0:34.4

So now we have a column here for the hook.

0:36.8

And we also have a, so we do trade- tradeoffs too where we go back and forth as well. So what I basically did, I was like, I connected the YouTube API. I was like, use the YouTube API. I want you to analyze our channel and show us what we're doing well and what we're not doing well. And I also want you to compare it to the dire of a CEO podcast podcast the modern wisdom podcast and tvpn okay and it's like okay so you know you guys don't open with any hooks you guys

0:59.6

just kind of go right into it um and then you and you need to alternate more in terms of kicking

1:03.9

it off and then your classics do well too so you should bring the classics best so there's hooks

1:07.3

for the classics over here as well so we're gonna try that try that format today because, you know, AI has slowly been making my content better in terms of getting more reviews.

1:17.4

We'll just kick it off that way.

1:19.0

So let's just kick off on one.

1:21.3

So, you know, I've been doing some research on these, more on these clipper.

1:24.6

So one company, one company is paying 650 grand a month just to make

1:29.5

short clips and that's the marketing budget okay so basically this guy clavicular have you heard this

...

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