6 Signs Your Agency Is About To Fire You As A Client
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 5 May 2026
⏱️ 21 minutes
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| 0:00.0 | When a buyer asks AI for a solution like yours, does your business come up? |
| 0:04.5 | Most companies have no idea. |
| 0:06.2 | And by the time they find out, they've already lost the deal to someone who did. |
| 0:09.9 | HubSpot AEO helps you show up in those moments, what the right answers buyers are looking |
| 0:14.7 | for. |
| 0:15.6 | Before the first click, before the first form fill. |
| 0:18.6 | That's the moment HubSpot AEO is built for. |
| 0:21.5 | Check out Hubspot.com, |
| 0:23.2 | the agentic customer platform for growing businesses. |
| 0:26.2 | By 2027, 70% of software interactions |
| 0:28.8 | won't have a UI at all. |
| 0:30.3 | The button is dead. |
| 0:32.2 | So this is, the whole concept here, Neil, |
| 0:35.7 | is around designing for agents. Okay. So there's this great post |
| 0:39.2 | from this guy, Teddy Riker. And so if you think about this, there's more and more agents that are |
| 0:43.9 | popping up. You think about super base, the number of, you know, deployments that are popping up, |
| 0:47.7 | right? That, that's going like parabolic right now. So Salesforce did an announcement. They're like, |
| 1:16.6 | what are they saying? Oh, we're basically going to get, they're going to get rid of the UI. Like, they're not going to get rid of it more so, but they're talking about Headless 360. It's a sweeping initiative that exposes every capability in its platform as an API MCB tool or CLI command. So AI agents can operate the entire system without ever operating the browser, right? Even what I'm doing right now with the AI API for SEO thing, I think even what you're doing with your software too. So I think humans are still going to need to operate a UI, like you and I are going to need to look into UI. |
| 1:21.6 | We still want to point and click, but I think it's going to be 80-20. |
| 1:24.6 | So 80% is going to be more focused on the agent. 20% is still humans looking at UIs that are still maybe these UIs are managing the agents and it's reporting on how things are going over time. So what the interaction pattern was before Neal over the last 20 years was you have a user, you have an interface, then you have a database. Okay. Now it's you have a user and they have your user's agent. So it could be using Cloud or Hermes or OpenCla. Then you have a database, right? That's where it's all going. And the key thing is I'm not going to go through this entire article, but you have to think about whatever it is that you're building, you have to design for agents. So when we're building new websites, what are the dot MD files across the entire thing? Cloudflare now has a thing where it's, is your site agent ready or isn't agent ready.com? It'll grade your site. Their site is not even agent ready if you put their site in there. Okay. But with this, I think there's a few things that you guys should keep in mind. One, the status for software interactions. |
| 2:19.9 | It's not necessarily for your website. |
| 2:22.5 | Two, it doesn't mean that you can get rid of these buttons altogether because there |
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