Start Your Beauty Brand in 5 Minutes (No Inventory Needed)

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 7 April 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market. 🔥 Join the Lunch with Norm Newsletter https://LWN.news Get 15% off your first Sample Order with Blanka, using the code: LUNCHWITHNORM - https://blankabrand.com/ ________________________________________________________ This episode is brought to you by Levanta: If you're an Amazon seller, you already know—PPC costs are rising fast. But what if you could grow sales without increasing your ad spend? The team at Levanta put together a free guide that shows you how to get started, what networks to use, and how to find affiliates who actually perform. Grab the Free Guide - https://hubs.ly/Q03dyv6R0 ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps 00:00 Introduction to Branding Beyond the Logo 02:21 The Evolution of Private Labeling 10:35 Custom Formulations 21:37 The Importance of Brand Development 23:53 Efficient Order Fulfillment Strategies 24:50 Leveraging Warehousing 29:39 Understanding Your Audience 34:34 Expanding Your Product Line 41:07 Final Thoughts

Transcript

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0:00.0	brand isn't just your logo. The brand is so much more. You know, what's your position? What's your
0:04.8	language? What's your go-to-market strategy? Who's your audience? Exactly. So much more goes into it.
0:09.6	Launching a beauty brand sounds exciting, right? Until you hit the reality of high cost, long
0:15.3	lead times, and the endless supply chain headings. But what if I could tell you that you could
0:20.5	start your own beauty brand in just minutes without that massive upfront? endless supply chain headings. But what if I could tell you that you could start
0:20.8	your own beauty brand in just minutes?
0:23.4	Without that massive upfront investment,
0:25.8	in fact, it'll be just a minimal investment.
0:28.8	Today we're breaking down the secrets
0:31.0	behind launching and scaling a beauty brand fast,
0:34.0	the rise of DTC brands,
0:35.9	and how simple, and I say simple private labeling is changing the game.
0:45.4	Our guest today is a co-founder and CMO of Blanca.
0:51.8	He's helping entrepreneur, beauty professionals, and D to C brands start and
0:56.8	skill their own product lines. He has over 20 years experience in marketing and creative strategies,
1:04.0	and he has done it all, running his own agency, leading marketing teams for major retail brands,
1:10.3	and now building one of the most innovative
1:13.5	platforms in e-commerce. And our guest today is Adam Chonson. We'll get to him in the second,
1:20.0	but first, let's have a word from our sponsor, and then we'll talk to Kelse. Tired of negative
1:25.3	reviews dragging down your star rating in sales? Tracefuse has your back.
1:30.3	Tracefews specializes in removing non-compliant Amazon reviews the right way.
1:36.3	I'm talking 100% compliant with Amazon Terms of Service. And with over 11,000 reviews removed for 400 plus brands, they know what
	...

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