You're Not Just a Carpenter—Stop Charging Like One
Modern Craftsman
Modern Craftsman
4.9 • 1.1K Ratings
🗓️ 24 July 2025
⏱️ 33 minutes
🧾️ Download transcript
Summary
Tyler Grace shares why small business owners need to stop billing themselves like employees—and how failing to do so can quietly kill your margins. He breaks down opportunity cost, loaded labor rates, and how pricing with intention leads to a more sustainable, profitable business why small business owners need to stop billing themselves like employees—and how failing to do so can quietly kill your margins. He breaks down opportunity cost, loaded labor rates, and how pricing with intention leads to a more sustainable, profitable business
Show Notes:
Undervaluing Your Time as a Small Builder (0:00)
The Importance of Pricing Strategy (5:38)
Opportunity Cost and Business Efficiency (22:10)
Managing Subcontractors and Business Systems (28:55)
Pricing and Profitability for Small Business Owners (30:22)
Conclusion and Call to Action (30:36)
Video Version:
Partners:
Use code H1025 and get 10% off their H-label gear
Transcript
Click on a timestamp to play from that location
| 0:00.0 | If you didn't have employees and you were working at this labor rate, this defined labor rate, would you be able to survive? |
| 0:08.8 | And I would venture to say no. |
| 0:14.1 | Welcome back to another midweek modern craftsman. |
| 0:18.0 | I'm sitting here wondering why my setup sounds so much different today and i |
| 0:23.9 | realize that my right you well it's either it's either my right ear is not working or the right |
| 0:30.0 | side of my headphones is not working i believe it's the headphones but i will circle back with |
| 0:35.8 | all of you and confirm. So this midweek, I am going to be |
| 0:43.6 | talking about one of the biggest mistakes that I see and that I've done myself, but see a lot of |
| 0:48.6 | small builders and remodelers make, which is undervaluing their own time. And this was based on a consulting call |
| 0:57.3 | that had last week with a client. If you are billing yourself similar to your crew, you're |
| 1:04.6 | probably leaving money on the table. You're not structuring your business correctly. You're not |
| 1:09.5 | making the money that you should. Realistically, you're just not running the business that you should. So I want to dig into |
| 1:16.6 | why that mindset is more than likely holding you back. All right, my wife just came into the room. |
| 1:24.0 | My right ear is working, so it's got to be the headset. So I know that all of you are most likely sitting on the edge of your room. My right, my right ear is working. So it's got to be the headset. So I know that |
| 1:29.1 | all of you are most likely sitting on the edge of your seats wondering, um, both here still work. |
| 1:35.2 | Just headsets broken. So I'm going to take this one out. Um, so the, this was a great consulting |
| 1:42.6 | call. Another, um, first time caller really enjoyed learning about their business, what they do, how they've grown it a little bit. |
| 1:51.4 | But at the end of the day, again, a smaller contractor, like most of you guys and girls who listen to this, still belt on a couple employees. |
| 2:00.5 | I think at most five employees um just the |
| 2:04.9 | the i felt the way that things were structured it a lot of it was structured in a way to |
| 2:11.8 | offer value to their client from a price perspective, from a convenience perspective, but not necessarily |
| 2:21.3 | value as far as, hey, this is the best business that we can be. |
... |
Transcript will be available on the free plan in 7 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Modern Craftsman, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Modern Craftsman and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.