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She's So Lucky

You're Not Cringe, You're Just Getting Started with Siff Haider

She's So Lucky

She's So Lucky

Business, Balancedles, Self-improvement, Entrepreneurship, #Shessolucky, Education, Lesalfred, Balancedblackgirl

4.8 • 2.5K Ratings

🗓️ 16 December 2025

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#324: If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact.

Siff gets refreshingly real about the unglamorous early days: bootstrapping, sounding like "two little bitches" on investor calls (her dad's words, not mine), and sweating through her first podcast recording. She shares the mindset shifts that helped her step into her power, why she treats customers like influencers, and how she built a team of 33 people who care as deeply as she does.

This episode is for you if:

  • You're building something and terrified of looking cringe
  • You're trying to figure out when to take funding (and how much)
  • You want to understand how to scale without losing your soul
  • You're navigating the balance between data and intuition as a founder
  • You're curious about building a personal brand that's bigger than your business


If you enjoyed this episode, leave us five stars — I heard that if you rate the show five stars, something lucky happens. Test that theory, and make sure you're subscribed on Apple, Spotify, and YouTube. See you next week!


Episode Links:


Sponsors:

  • Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryon
  • Quince: Find gifts so good you’ll want to keep them with Quince. Go to quince.com/balancedles for free shipping on your order and 365-day returns.
  • LMNT: LMNT is a zero sugar electrolyte drink mix with a research-backed ratio of electrolytes. To try it out go to drinkLMNT.com/balancedles to receive a free LMNT sample pack with any purchase.
  • Nutrafol: For a limited time, Nutrafol is offering our listeners ten dollars off your first month’s subscription and free shipping when you go to nutrafol.com enter the promo code BALANCEDLES.
  • Heifer International: Spread some luck by funding a loan at heifer.org/lucky.
  • Rula Online Therapy: Visit rula.com/lucky to get connected with a licensed therapist.
  • BBoutique: EVERYONE who signs up wins a FREE WhisperVibe™ OR a FREE Rose toy with any Whisper™ order! Visit https://www.bboutique.co/vibe/shessolucky-podcast


Keep in Touch with Les:


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


Produced by Dear Media


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

The following podcast is a dear media production.

0:11.8

Thank you for tuning into She's So Lucky.

0:14.1

My name is Les.

0:14.8

I'm your host.

0:15.7

You can consider me your curator of all things.

0:19.4

Good luck.

0:20.4

And a big part of inspiration behind this show is

0:23.2

unpacking where luck really comes from. I think particularly when we're talking about women

0:28.3

and we're talking about success stories of women, we can chalk up women's achievements to luck

0:33.3

and just say, oh, she had that handed her, she just had this lucky moment. But when you look

0:37.8

beneath the surface, that lucky moment actually came from hours of hard work, tons of sacrifice,

0:44.9

failures, crying at night. When you don't see what your next step is going to be, there's so much

0:50.7

that goes into these lucky moments that we see above the surface. And those are the stories that I really love to tell. So I'm very excited to be joined by today's guest, who I think is someone who has done an amazing job creating her own luck. I am joined today by Siff Hider, who is the co-founder of Array and is the host of the Dream Bigger podcast. Welcome to the show, Sip. Thank you so much for having me. And what a

1:13.1

beautiful intro. Thank you. I have been so excited to have you on the show for a really long time.

1:18.7

So this episode was like a long time coming. This needed to happen. Absolutely. So I want to take our

1:24.1

audience back a little bit to hear more about your origin story in terms of

1:29.6

what initially planted the seed for Array and for the work that you do now.

1:35.2

I think all good businesses are rooted in a personal need, and that's really what it was for me.

1:42.5

I wasn't someone who ever wanted to start a business

1:45.2

for the sake of starting a business. My life theme has always been, how can I help women?

1:50.4

I got into health and wellness in my early 20s because I just had a very weak immune system.

1:56.5

And essentially, what really got me into it was in my early 20s, I think I was like about 23 at this point.

...

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