You're in the Hospitality Business (Whether You Know It or Not)

The Next Big Idea

Next Big Idea Club

Social Sciences, Society & Culture, Education, Science

4.4 • 1.3K Ratings

🗓️ 4 May 2026

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide. 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

Transcript

Click on a timestamp to play from that location

0:00.0	I'm Caleb Bissinger and I'm Rufus Griscom.
0:02.7	And this is the next big idea.
0:04.7	Today, a field not expect it going. reasonable hospitality and used it to transform 11 Madison Park into the best restaurant in the world.
0:39.7	I have to tell you, I did not expect it going in, but that turned out to be one of my favorite
0:44.0	episodes we've ever done.
0:45.9	Thanks, man. Yeah, it's one of my favorites, too. And it's been really cool in the year since it came out to see Will's book absolutely catch fire.
0:53.2	I mean, I encountered all the time out in the
0:56.2	world. And for the last three years, Will has been on the road preaching the gospel of unreasonable
1:02.2	hospitality to wildly disparate audiences. He's met with finance bros and prison wardens, educators,
1:09.7	and athletes, Fortune 500 executives, small business owners.
1:13.4	And he's come away from those conversations with two conclusions.
1:16.9	First is that no matter who you are, you're in the hospitality business.
1:20.7	Yeah, if you engage with people, it means you should be endeavoring to forge relationships.
1:28.0	And one of the most powerful ways is to forge lasting relationships and to engage real, true
1:32.8	loyalty is through hospitality.
1:35.2	And second, the professionals that he's met with all have a ravenous appetite for putting
1:40.9	unreasonable hospitality into practice.
1:43.9	So he wrote a step-by-step roadmap that's
1:46.7	industry agnostic. It's called Unreasonable Hospitality, the field guide. If unreasonable
1:52.3	hospitality was the why, the field guide is the how. Unreasonable Hospitality was written
1:57.8	through a narrative arc. This is through a series of building blocks.
2:02.0	Will and I talk about how to build a culture of hospitality, the kind that can turn ordinary
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Next Big Idea Club, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Next Big Idea Club and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.