Hey, it's Caleb. So today we're bringing you an episode from the archives, but not just any

episode. This is one of my favorite episodes of all time. Also, not to brag or anything, but it's

one of my mom's favorite episodes, too. It's a conversation I had with Will Godara back in

September 2023. He tells me the story of how a two-word concept allowed him to take a middling brasserie.

Brassery?

That's a, that's a, that's a weird word.

He tells the story of how a two-word concept allowed him to take a decent French restaurant

and turn it into the best restaurant in the world.

Those two words?

Unreasonable Hospitality. Will just published an awesome new book. It's

called Unreasonable Hospitality, the field guide. And he's coming on the show on Monday to talk with me

about it. So I thought it'd be nice to put our first conversation at the top of the feed as an amuse

boosh, an appetizer.

Sorry, I can't help myself.

I think I'm getting cornyer as I get older.

One piece of housekeeping, just while I have you.

The Next Big Idea Club recently selected David Epstein's new book Inside the Box.

So David Epstein, that name may sound familiar.

He's been on the show before way, way back of the day. His last book, Range, was a number one New York Times bestseller,

and that book was all about breadth. It was about how generalists succeed in a specialized world.

This book, Inside the Box, makes the case kind of for the opposite. It's a look at why narrowing your options can actually expand what you're capable of. And it's really, really, really good. Forgive me, I'm going to get salesy for a second. If you join the next big idea club right now, we will send you a copy of David's book. You can get the hard copy, e-book, whatever your thing is. We will invite you to an exclusive Zoom conversation with him

where you can ask him anything you want to know.

...