You Might Also Like: Redefiners

Daily Boost Motivation and Coaching

Scott Smith

Health & Fitness, Education, Self-improvement

3.9 • 1.5K Ratings

🗓️ 7 May 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Introducing Music with a Mission: Former MTV International Chairman and CEO Bill Roedy on Leading with Purpose from Redefiners.

Follow the show: Redefiners

Many of us have heard the expression “doing good is good for business.” In this episode, Simon Kingston sits down with former MTV International Chairman and CEO Bill Roedy about how he put this concept into practice on a truly global scale.

Bill takes us on his journey of how he redefined broadcast television, launching the most channels in television history with more than 200 global channels and 20 brands, including MTV, Nickelodeon, Comedy Central, and numerous others. He discusses how and why he started MTV’s Staying Alive Foundation, Suga, and other social responsibility initiatives to realize the ethos of “doing good is good for business.” And Bill shares his journey from West Point to MTV to GAVI and beyond.

We'll also hear from Andrew White, a leadership advisor who specializes in executive assessment and development, who will discuss why curiosity and adaptability are essential leadership traits in today's business environment.

Four things you’ll learn from this episode:

Why doing good is good for business and how to achieve it at scale
How to navigate the various challenges when launching a media startup
How to deal with uncertainty and risk to realize global growth
How to adapt a business background to serve in global non-profits and NGOs

If you enjoyed this episode, you might also like these Redefiners episodes:

DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

Transcript

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0:00.0	Call them change makers.
0:01.6	Call them rule breakers.
0:03.0	We call them redefiners.
0:11.4	Hi, everyone, and welcome back to another episode of redefiners.
0:15.4	I'm Simon Kingston, a leadership advisor at Russell Reynolds Associates.
0:19.6	Before we get started today's episode,
0:21.9	just a quick reminder to our listeners
0:23.3	that you can find all episodes of Redefiner's
0:25.7	and Leadership Lounge on YouTube.
0:28.3	If you're currently watching Redefiner's on YouTube,
0:30.7	just hit that subscribe button below
0:32.4	so you don't miss an episode.
0:34.0	And for our audio listeners,
0:35.5	don't forget to rate Redifiners
0:37.1	wherever you get your podcasts.
0:39.1	We love to hear and see your feedback.
0:41.7	Many of us have heard the expression, doing good is good for business.
0:45.7	And studies and our own experience teach us that the companies that really engage in adding to their communities
0:53.7	and sometimes to the global community are stronger
0:57.1	and more successful in the long term. Our guest today is someone who's been an embodiment of
1:03.6	that philosophy and has put the concept of doing good is good for business into action on a really
1:09.3	global and international scale.
	...

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