This is the Gary V. Audio Experience.

Let me tell you why.

If I said you had unlimited money,

and you could go to the beach from property all across this world,

and buy it all up for a penny on the dollar 112 years ago,

would you do it? The answer is yes.

The number one asset for this room, regardless of what you do.

You sell sneakers, you're in the fitness industry, you're a financial advisor,

you're in real estate, you sell donuts,

whatever you're trying to run for mayor, you're trying to cure cancer.

The number one thing that binds everybody in this room is that we all need

the other person's attention before we can tell them what we want from them.

Attention is the singular asset.

It is the singular fucking asset.

And right now, the attention of the world sits in mobile devices at scale.

And there's only seven or eight places that we really consume content.

You have to figure out how to send your message to the world in written audio and video content.

Now at first, you have to pick what you're good at before you can afford a huge team

that does what I do, which is convert all my video into written form and audio and video.

At first, you have to rely on can you do video yourself?

Are you a great writer? Are you introverted and want to do a podcast

because you don't like seeing yourself on video? I don't care, but you have to start talking.

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