This is the Gary V. Audio Experience.

People or businesses subsidize our ability to be a creator.

It comes in many forms. It comes with and I think we all know this.

You know, a soda reaches out to you and wants to give you 5,000 bucks and you take a photo.

Very easy to understand. The part where a lot of people don't understand is

a lot of people make money on pre-roll ads. That's coming from a brand.

It's getting amortized out. But all those nickels and dimes that add up to real money

if you're at scale in this room, that also comes from a brand.

Then there's merchandise, right? You said something funny, 50 people left a comment

that it was funny. You're like, wait a minute, you make a t-shirt and you sell 39 of them?

People. This is all happened. How many people here are under the age of 34?

Raise your hands. Raise it high. Great.

Who's over 40? Yeah, old fuckers, what up?

So kids, let me tell you what the old fuckers, let me tell you what where I want to go with this talk.

Let me tell you what the old fuckers, one more time, 40 and over, raise them up.

We have one very important advantage in the many advantages that the under 34 crowd

and I apologize to everybody 35 to 39 out of you feel weird right now.

But you're out. The advantage, the advantage, the core advantage.

Because so many under 34 have the advantages of growing up with it, it comes native.

There's many advantages you have. But there's one massive advantage

everybody in this room 40 and older has that I want to focus on right now.

Because I want everybody in this room to get value out of this talk.

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