Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online business coach.

I'm an ads expert and most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact, with less

hustle.

All right. Let's get into it.

Hey, hey, what's up, my friend?

Welcome to episode number 619 here on the show.

I'm your host, Rick Mulready. And this is another quick tip episode here on the show. I'm your host, Rick Mulready. And this is another quick tip episode

here on the show. 619 episodes. As I say that out loud, it's just like, that's a lot of episodes

been doing this for a long time. And I also feel, and I know this, I say this a lot, but I feel like I'm

just getting started here on the podcast. I have a really cool idea of some different episodes I'm

going to start doing here on the show that I think you're really going to like. So I'm

just kind of leave it at that. Today I want to kind of ruffle some feathers. That is the topic

around social media. My friend, you do not need social media to grow your business.

And here's where this is coming from. So recently I asked my members of our accelerator

coaching program the question, why do you do social media for your business?

And one of my jobs when I'm coaching is to ask questions like this,

ask questions that get to the core of whatever it is that someone's asking me.

And so I asked the members of Accelerator this question after somebody asked me,

what kind of KPIs, key performance indicators, would I recommend that this person have for their

new social media person that they were hiring? And so naturally, I respond with a question. Again,

...