You Don’t Need an MBA to Build a Brand

Token CEO

Lemonada Media

Business, Management

4.2 • 4K Ratings

🗓️ 12 May 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of WORK, Erika sits down with Dustin Baker and Maya French, the co-founders of Happy Pop, to talk about what it really takes to build something from nothing—twice. They get into the chaos of launching a beverage brand, learning everything on the fly, and why community and confidence matter more than any investor pitch. It’s a story about resilience, reinvention, and making things that make people feel good.

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Transcript

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0:00.0	Lemonada.
0:02.0	All right, we have a special episode today.
0:08.0	We have the founders of Happy Pop.
0:10.0	If you live in Texas, there is some legendary grocery store in Texas.
0:15.0	Central Market.
0:17.0	Central Market, I've never been.
0:18.0	It's supposed to be legendary.
0:20.0	And it carries this little drink called Happy Pop.
0:22.6	And Happy Pop has some ingredient in it that talks to the dopamine in your brain and is supposed to make you happy.
0:29.0	So we meet the founders of Happy Pop.
0:31.5	I'm calling it right now.
0:32.6	I think they're going to make, they're either going to run this thing into the ground or they're going to make a bajillion dollars.
0:36.7	I'm betting on a bajillion dollars.
0:38.9	They're great.
0:39.6	They have a quirky story.
0:41.3	They were raised by single moms.
0:42.9	I think they're awesome.
0:44.4	And then we have a guest appearance from my girl, Ash A-binder.
0:48.4	So Ash comes with me from token days.
0:52.8	And we tell the story of how we met and what we're doing together now with work like a girl.
0:57.7	And we're excited for you to listen.
1:05.5	So we're here at The Post, and Sarthik just beat me at Papa Shot, but not really, I actually
	...

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