You Don’t Need a Big Audience to Make Millions
Wealthy Way
Ryan Pineda
4.9 • 2.2K Ratings
🗓️ 4 May 2026
⏱️ 14 minutes
🧾️ Download transcript
Summary
Everyone thinks you need millions of followers to win on social… but that’s outdated. In today’s game, it’s not about reach it’s about relevance. This clip breaks down why a small, targeted audience can outperform massive followings, how content has shifted in the AI era, and why combining your unique interests is the real key to standing out.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | But the cool, the cool, so that's the negative part, but the cool part is, is the opportunities for the people and the haves, right? Yeah. Have never been greater. You get more rewards. You don't have to have a bunch of followers of subscribers to, to participate in this. You just have to be respected. And I think it's just a misnomer. People think you need a big audience. Well, most of the content you see on social or on YouTube is from people you don't follow. |
| 0:24.1 | Yeah. It's just a misnomer. People think you need a big audience. Well, most of the content you see on social or on YouTube is from people you don't follow. Yeah. It's just content you'd be interested. Interest. So you just need to make interesting content for your ideal customer or audience, and then you'll win. You know, and then obviously you got to make offers. We could talk about monetization, but I think people are missed, they're playing the game. They're playing a |
| 0:37.5 | 2022 game. Yep. It's 2026. The game has changed. Yeah. Real question. So they call me receipts on here. |
| 0:43.8 | Yeah. How much have you made in the last 12 month in education? In our education events, |
| 0:49.3 | consulting that business, we did $4 million. Top line. That's a lot. And how many YouTube |
| 0:54.5 | subscribers do you have? About for 30,000. So 30,000 to make four million. Like so 30,000 objectively is not like a ton. No, but it's the right people. That's what I'm saying. Yeah. That's like somebody could have 10,000 followers and be making a million dollars. Bro, I talk to people with a million subscribers on YouTube that don't make this the money. |
| 1:12.0 | Yeah. |
| 1:12.3 | And they, but they do brand deals and they do other way. |
| 1:14.8 | They, and you're making a million dollars. I talk to people with a million subscribers on YouTube that don't make the money. Yeah. But they do brand deals and they do other way. They wear a certain hat in the episode. You have a beer right here, you know, and that's how you make your money. But I think people just get it twisted. You don't need, if your audience is people, if you're in a high margin business, like I am. like if you sell anything that's expensive and every customer is meaningful to you, then you don't need a huge audience to make a money on social. Same thing on Instagram. I probably get one viral video every 30. My other videos are just average. Someone might be like, dude, your IG's like average. I'm like, well, dude, I'm doing well, You know, so I think it's just a matter of being consistent, obviously. Yeah. But then also speaking to the right people. Yeah. Because people, anybody could pop on here and be like, here are seven tips for XYZ. But those aren't the people who are respected anymore. I think those people, that's just like, that's how, that's chat GPT now. You know what I've realized,, too. You and I were talking about this with golf creators because him and I are really into golf. |
| 2:04.2 | And we, we, this was before I started M19 probably. And he's like, how much you think these golf creators make? I was like, I really don't think they make much. Like, I don't think they think what you think they make. And I was like, if I had to guess, the top of the top might make one to two million. |
| 2:20.4 | And I'm not saying if I had to guess, the top of the top might make one to two |
| 2:19.9 | million. And I'm not saying that's little money, but I'm saying like, these guys got |
| 2:22.8 | millions of followers. That's like, in my opinion, little money for the amount of eyeballs |
| 2:28.5 | and attention that they get. When you talk about golf creators, what, which golf creators do you watch |
| 2:33.6 | or have you watched a golf creator that has maybe |
| 2:36.2 | taught you something new? |
| 2:38.1 | Like those are the people you respect? |
| 2:39.0 | No, I watch these entertainers more so. |
| 2:40.0 | Oh, you watch more entertainers. |
| 2:41.0 | No, but like when you were coming up. |
| 2:43.0 | Because I remember when you were trying to learn the game. |
| 2:45.0 | Yeah, yeah, I would watch golf like instructors and stuff like that. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ryan Pineda, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ryan Pineda and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

