You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954

The Game with Alex Hormozi

Alex Hormozi

Business, Education, Entrepreneurship, How To

4.9 • 4.8K Ratings

🗓️ 19 March 2026

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

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Adding friction to a sales funnel filters out unqualified leads, but it won't solve the growth problem. In this Q&A, Alex Hormozi helps two business owners attract high-quality leads and boost ROI without increasing unqualified traffic. Using targeted ads, smart content strategies, and high-value lead magnets will drive the right traffic and increase conversion rates significantly.

In this episode

00:00 When traffic isn’t the problem, but acquisition

04:11 Crafting content that drives higher quality leads

05:56 How to utilize Meta and YouTube ads to increase traffic

09:11 Achieving a higher ROI with LinkedIn and cold email strategies

13:08 Creating high-value lead magnets to better qualify leads

14:45 Using the calculator close strategy to boost conversions

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome back to the game. In this episode, you're going to hear two conversations.
0:02.7	The first is with a sexual health medical practice. They're currently doing $3.8 million and wants to get to $10 million in revenue. Here's what we broke down on this call. Number one, how to fix the traffic problem that was exposed when they added friction to the funnel, which is one of our first piece of advice. Second, we unpack the easiest and fastest ways to figure out which content attracts the buyers,
0:20.9	not just viewers.
0:22.0	So you can create the same content that produces the highest quality leads.
0:25.5	Now the second company is a data consulting firm that does about 500,000 and wants to get
0:29.2	to $1.2 million in revenue per year.
0:31.0	Their biggest constraint was lead flow and pricing strategy.
0:33.7	So we walked through number one, a new lead magnet and concept strategy to attract enterprise buyers on LinkedIn.
0:39.4	And then number two, how to pivot from hourly billing to charging based on ROI that the customer is getting so they can actually double revenue the business without adding any more customers.
0:47.7	I hope this is super valuable for you.
0:49.3	Enjoy.
0:51.3	Hi, hi, Alice.
0:52.8	My name is Dr. Anne Trong.
0:55.0	And so I'm a medical doctor who's specialized in doctoral health.
1:00.0	And currently we're at 3.8.
1:03.0	We'd like to get to 10 mil or more a year.
1:08.0	And so what is stopping us is that we, I use your AI.
1:14.8	Okay.
1:15.1	And it says that we don't have a traffic problem because all my traffic come from YouTube.
1:21.8	It's really more of acquisition problem.
1:26.1	Okay.
1:26.6	And so after talking to you a few months ago, we started putting in our application.
	...

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