Welcome back to the game. In this episode, I had a conversation with a swim school business owner.

They're currently doing about $300,000 a year and spending about $1,400 a month on ads and getting leads for about $12 a pop.

Their problem was that they never sold to cold leads before since their business grew entirely by word of mouth,

something that's very common. So here's what we broke down on this call. Number one, how to pre-sell the customer

before presenting the offer to maximize likely they buy. Number two, how to create time

urgency on a live sales call without being pushy or really having some real urgency behind it.

Number three, how to take payment over the phone and stay on the call until the sign-up is

complete. I hope this is super valuable to you. Enjoy. Because what we want to do with the O is we want to close all the other doors. Right? Because right now you're leaving a lot of doors open in the sales process. So you have to say, hey, if you're not going to do this, what would you do? Well, I would do it at home. Well, do you have access to a pool? No, not really. Or I do, but it's like, when would, they say yes. You're like, okay, well, when would you do it?

Would you have time to take, to a pool? No, not really. Or I do, but it's like, when would, they say yes, you're like,

well, when would you do it? Would you have time to take them three times a week? And they're going to be like, well, no, I don't have time to take them three times a week. And you're like, all right. So is it safe to say that there's no reasonable alternative for you right now? and be like, yes.

It's like, honestly, you're the perfect fit for what we have.

Can I tell you a little bit about it?

Yes.

Okay.

So no one's ever walked you're the perfect fit for what we have. Can I tell you a little bit about it? Yes.

Okay.

So no one's ever walked you through the process of teaching a kid out as soon before, right?

Right. Okay, cool. So I'm making myself the authority right now. So there's three things that you have to teach the skills. the skills. So every kid needs to float, get to the wall, learn how to do help. That sounds obvious,

but there's a big difference between people who succeeded doing that and the ones that don't.

And the ones that do

have three things in common. Number one is the right environment. So right now you're at home, it's distracting, or you go to a public pool. There's, you know, big kids do a cannonballs next to you. Doesn't work, right? Right. The second is you've got people who are just lifeguards off duty have never really done this before and they're not actually experts at

training right you can imagine let me think of an analogy if i've Second is you've got people who are just lifeguards off duty, have never really done this before, and they're not actually experts at training.

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