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Marketing School - Digital Marketing and Online Marketing Tips

You Can't Be Rich Without Volatility

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 4 August 2025

⏱️ 31 minutes

🧾️ Download transcript

Summary

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency. TIME-STAMPED SHOW NOTES (00:00) The Volatility of Wealth (02:58) Risk and Reward in Business (05:54) The Role of Debt in Business Growth (08:56) Agency Status in the Business World (11:53) The Shift in Marketing Dynamics (15:00) AI's Impact on Marketing and Employment (20:03) Leveraging AI for Marketing Efficiency To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

My thoughts here, Neil, everyone wants to get rich. We agree on that, right? Yeah. But you can't get rich without volatility. So recently this happened. We were, I was negotiating a deal with an executive to join the team, right? And it was like, you know, this person wanted equity. This person was complaining about having to make the trip up to drive to meet in person, right? Was doing the math on that and was basically starting to nickel and dime a lot of things.

0:24.6

And you should ask for what you think you deserve, right?

0:28.2

And so what had happened was we spent weeks and I had spent thousands on legal fees, right, to get this deal done.

0:34.6

And come, you know, let's say recently, last minute, this is an individual. This is an individual. And then basically what happened was this person was still wavering at the end, right? It's like, well, I feel like the job's not done here. I went to put in my notice today, blah, blah, blah. I was like, you know what? First, I was like trying to convince this person's And then I slept on the next day. I texted this person. I was like, you know what? We're going to go in a different direction.

0:38.4

I think you should stay there and the whole thing here is like you know people it's like yes I get that you want to be rich but you can't get rich without volatility right this person was talking about stability safety and all that it's like okay well you know, if you want stability and safety when you invest in the S&P 500,

1:12.6

like the reason it grows consistently like that is you're not taking a lot of risk, right? And there are. And same thing with bonds, right? But if you want to take a lot, like a lot of risk, right, would be like betting on alt coins, right? Which is insane risk, right? but you get insane returns at the end of the day.

1:09.1

And so I think in a lot of situations,

1:10.8

people want to be rich,

1:12.2

but it's like everyone wants to win,

1:14.2

but it's like everyone wants

1:30.3

to win, but nobody wants to put in the work.

1:33.0

They don't want to put in the effort.

1:34.2

And they don't want downside.

1:35.3

Yeah.

1:35.5

They want downside protection in which there are no losses.

1:39.9

And I was talking to an entrepreneur who took crazy risk and put all his money.

1:46.5

He was at JP Morgan, I believe.

1:48.9

And he now has an AI startup that's backed by Sequoia, if I'm not mistaken.

1:53.9

He ended up putting all his money into Nvidia and Tesla before both of them booped.

1:59.9

And a lot of people are like, oh, yeah, that's great. He made a ton of money. You know, those are obvious choices. Of course, Nvidia's going to keep going up. I'm like, no, he made the Nvidia bet before the AI boom and the Tesla bet before it was booming. And at that point, people were saying that he was crazy for putting all his

2:17.9

money into two stocks. And they're like, you should put it in the S&P. You can get great returns.

2:22.5

Look at Nvidia over the years. And Tesla, it's electric car manufacturer. Other players are going to

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