You have this one over here, which I think is interesting, on why partner marketing can be a better form of marketing. Because I was just thinking about this. We're both speaking at HubSpot's inbound, right? I'm like, huh. For Carrot, I want to talk to more of these integration partners at HubSpot's inbound. So I'm like, I'm going to set up a dinner, right? Yeah. So, dude, I got this idea from our last recording session. It was either the last one or the one before. And we're talking about getting customers from these LLMs. And I was telling you, you're like, yeah, you're seeing it too. But we're talking about two different things. I was talking about people working at like a perplexity recommending our agency. You're

talking about getting mentioned in like a chat GPT or perplexity when someone's doing a search

and then chat GPT recommending you through their website, not actually an employee referring

you. And then you're talking about we're talking about Scrant Profound and others. And I was like,

let me hit some of these guys up. So I started emailing the founders of these solutions. And I was like,

I should find one and just partner with them. Because even though we ourselves have been

developing AI products and we've been doing AI products since, I don't know, maybe two

years ago, three Macs. I don't know when we first came out with our AI writer. I know February of

2025, we had a big meeting in Brazil and we were discussing all the AI stuff that we were creating,

including tracking on LLMs and stuff like

that.

And just because we have some of these features, our product isn't based on a profound

or a scrunch or a lot of these other solutions.

We're basing it off of what our customers want, and it's a very

different customer segment. I'm assuming you agree with this, right? What we're doing with

Ubersets and AnsuPublic, you've seen some of the designs, we're not trying to do what they do.

We're trying to help SMB and a roadmap, I don't know what their roadmap is.

And I don't even have like a login myself to scrunch or profound or any of those solutions.

I don't think our dev team does it either.

But more so, we're building stuff for how can we help SMB from soup to nuts, not just

learn what's happening on the LLMs and all the channels out

there because we're big on the search everywhere, optimization like you and I have talked

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