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Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 5 August 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success. TIME-STAMPED SHOW NOTES (00:00) Insights from the CMO Awards in Colombia (06:21) Understanding Global Marketing Dynamics (12:46) The Impact of Marketing Sensitivity and Trends (17:38) SEO Strategies for Startups vs Established Companies To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	So I actually have an interesting story for you related to marketing that was enlightening for me that happened with our company.
0:12.8	Okay.
0:13.4	When was this?
0:14.3	And it was this week when I was in Columbia.
0:17.2	Oh, you're in Columbia?
0:18.1	I was in Columbia.
0:18.8	I just got back.
0:19.5	Okay.
0:20.1	So speaking to like the top 30 CMOs who won awards for the best CMOs in Latin America, most of them work for large global enterprises, right? So for me, it was potential customers fishing with dynamite. Uh-huh. And I didn't get paid for the event, but the event was branded. Neil Patel is going to be here. My images were everywhere, even on their name badge. They put my image on their name badge and an agency name. It wasn't our event. We didn't pay for it. It was a Forbes event. And they were the ones giving out awards to the top CMOs in Latin America. People flew in from all over the world, like really large corporations that
0:55.2	we were talking to. Almost everyone in the room worked out a public trade.
0:57.4	Where in Colombia was this?
0:58.6	A Bogota.
0:59.2	Nice.
0:59.6	But it was all publicly trade organizations.
1:02.7	And something interesting that I learned from, not necessarily the community.
1:08.3	I actually learned two things that were interesting.
1:10.6	But one, the first thing that was interesting that I learned from one of my managing directors in Latam.
1:16.0	So we have this company that pays us for APAC region, all right, work.
1:23.4	And this company that pays us for APAC, it's a large global 5,000 or 1,000 company.
1:29.6	It's one of the largest organizations.
1:31.6	If I told, if everyone saw their logo, almost every person consumer or B2B person, they would know who it is.
1:37.7	Extremely large organization.
	...

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