You Are The Brand with Mike Kim
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 13 July 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
As a public speaker you are the brand, you are the product. Here to explain more is our guest Mike Kim.
On this episode of The Speaker Lab, Mike explains what a personal brand is, the three broad markets all speakers fall within and how to narrow your focus in one of those markets.
Tune in to hear those details and so much more on the 350th edition of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- Can you have a brand without having stepped foot on a stage?
- What are the 3 questions he asks people to find their branding message?
- What is the difference between a how to-preneur and an idea-preneur?
- Why you should niche down now and pivot later.
- What do Marie Condo and Brene Brown have in common?
- Why it all begins with storytelling.
- What are the 5 levels of awareness for your prospect?
- When do you have to be the most focused in your branding?
- And so much more!
EPISODE RESOURCE
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:49.6 | Hey, what's up? I'm going to Chris. Grant Bowlin here. Welcome back to the Speakelab |
| 0:52.0 | Lab podcast. So good to have you here with us today for episode 3.50, 50, 50, 50, 50? We're going to go 50. We're going to be talking with my friend Mike Kim, all about building your personal brand. Now, no matter where you're at in your speaking career, you already have a brand, whether you realize it or not, you absolutely do. |
| 1:14.1 | And so Mike is going to be answering all your questions about what it means to develop your identity, to narrow your focus, and to capture your personality and experience in a brand. |
| 1:20.2 | We're also going to be talking about how to find your branding message through three key |
| 1:24.4 | questions even before you step on stage. |
| 1:26.8 | Also going to discuss the importance of |
| 1:28.2 | storytelling and the five levels of product awareness so that you have confidence and the value |
| 1:32.4 | that you are leaving with your audience. As you develop your brand, it's important to remember |
| 1:36.9 | that you can't be all things to all people. And so Mike is going to share how to identify those |
| 1:41.2 | transferable skills that will help you to define your niche so that you can |
| 1:44.6 | confidently share your brand. You're going to get a ton of this episode, so let's get right into it. |
| 1:49.4 | Here's my conversation with Mike Kim on creating your personal brand. Enjoy. |
| 1:54.9 | Hey, it's our friends. Grant Baldwin here. Welcome back to the Speak of Lab podcast. Today we are joined |
... |
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