Real quick, guys, if you can think about how you found this podcast, somebody probably

tweeted it, told you about it, shared it on Instagram, or something like that.

The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,

I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,

or however you found out about this podcast that you do the exact same thing. So if it was a review,

if it was a post, if you do that, it would mean the world to me and you'll throw some good comment

out there for another entrepreneur. They inherently limit themselves from learning because they have

this checkbox on their head that as soon as it gets difficult, they say, ah, I'm bad at this,

I am bad at this, I identify with being poor at this thing and therefore will never succeed

at this thing that's your requirement for being successful. Welcome to the game where we talk

about how to get more customers, how to make more customers, how to keep them longer, and the many

failures and lessons we have learned along the way. I hope you enjoy and subscribe.

What's going on, everyone? Happy whatever day of the week it is. Friday? Happy Friday.

I wanted to make this short video for you because I had two or three things happen in the last

handful of days that just seem to be this repeated thing and it reminded me that a lot of people

struggle with this, which is they believe that they are inherently bad at things because they are

not good at them. And I think that that is an incredibly dangerous belief set to have. And so what I

want to do is kind of break that belief set down to hopefully break it for you. So I think one of

the most valuable beliefs, because in terms of building on success, in my opinion, first you need

to develop skills, then you need to develop character traits to make sure that you do those skills,

and then you have to make sure that your beliefs are correct so that you can open up the world. But

the beliefs are kind of imbued throughout the entire process because if you don't believe you can

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