Scaling Outbound | Ep 249

The Game with Alex Hormozi

Alex Hormozi

How To, Education, Business, Entrepreneurship

4.9 • 4.8K Ratings

🗓️ 13 November 2020

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:44) - Alex explains scaling and shows calculations based on company data

(4:24) - After calculating, how can you scale your numbers?

(6:35) - In outbound, people are warmer than cold traffic

(7:59) - Scaling outbound: multiply activity and people

(9:58) - Alex shares math of getting VA in company & ROI

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can not more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:22.0	Take you 10 seconds or one type of the thumb.
0:24.0	It would mean the absolute world to me.
0:25.3	More importantly, it may change the world of someone else.
0:28.5	What's going on everyone?
0:30.0	In this video, what I want to do is talk to you about how you can scale outbound.
0:34.4	Welcome to the game where we talk about how to get more customers,
0:36.7	how to make more customers, how to keep them longer, and the many failures and lessons
0:40.0	we have learned along the way.
0:41.2	I hope you enjoy and subscribe.
0:43.0	One of the issues that I see that's being really prevalent in kind of like the marketing
0:46.5	communities is talking about how organic or outreach is not a scalable acquisition system
0:52.0	and you should only use paid.
0:53.5	And I actually used to believe this and that's why I'm making this video.
0:57.6	And it turns out that this couldn't be further from the truth.
1:00.4	And I also now have over time continuing to believe that
1:03.5	Apple might actually be more scalable, more consistent, more reliable than even paid.
	...

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