**This episode is brought to you by MuteSix, Ordergroove, Repeat, and CartText**

 

“Helping brands bring customers back to purchase again and again” that's the Yotpo goal. In part 1, we have Rosa Hu, Vice-President of Product Marketing for Yotpo, an e-commerce marketing platform.

Rosa comes from a first-generation immigrant family. She grew up inspired by her father doing different jobs and running his own business. She graduated from Wellesley College and then got into tech and start-ups. She started pursuing her passion in marketing tech and worked with multiple large e-commerce platforms. Rosa worked at SAP for six years before Yotpo.

To Rosa, it's all about “the people around you.” She says that Yotpo helps strengthen relationships between brands and consumers through engagement, community advocacy, and retention. Their values of diversity and inclusion align with her and with their customers.

She discusses:

* Gratefulness
* Company Overview
* Her background
* Work experience
* Career advice
* Being raised by immigrant parents

Join Ramon Vela and Rosa Hu as they break down the inside story on The Story of a Brand.

For more on Yotpo, visit: https://www.yotpo.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  

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This episode is brought to you by Ordergroove.

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This episode is also brought to you by CartText.

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This episode was brought to you by Repeat.

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