LYS Beauty - Inclusive. Clean. Cruelty-Free and 100% Vegan
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 13 December 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Yotpo, Gorgias, and Attentive**
In part 2, CEO Tisha Thompson mentions that LYS Beauty is a cruelty-free brand. She also mentions that LYS Beauty is the first African-American Clean Beauty Brand sold on Sephora.
The brand has an average price point of $20, whereas most clean brands charge double or more. Tisha's experience has been a tremendous help in launching her clean beauty brand.
The company goes extra steps to respect the skin and provide the best ingredients. They include ingredients such as turmeric, ginger, and Ashwagandha. Tisha mentions that they have won the Allure Best of Beauty Award this year.
She discusses:
* Generational wealth gap & access
* Affordability of products
* Making clean products is a choice
* Company's philosophy
* LYS Beauty products
* Allure Best of Beauty Award
Join Ramon Vela and Tisha Thompson as they break down the inside story on The Story of a Brand.
For more on LYS Beauty, visit: https://lysbeauty.com/
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This episode was brought to you by MuteSix.
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Transcript
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| 0:00.0 | recorded at mute six studios this is not your average entrepreneur or e-commerce podcast |
| 0:10.9 | and he's not your average host this is the story of a brand with your host romeone vella |
| 0:17.9 | but for us our philosophy is really we take the host, Ramon Vela. |
| 0:27.0 | But for us, our philosophy is really, we take the approach, the extra step to make sure that we really respect your skin and provide the best ingredients that we know exists, that |
| 0:32.5 | don't have any irritation associated with, that we, you know, try to find those best ingredients where possible |
| 0:39.1 | and put those in our formulations. Rather than using fillers or additive ingredients that may |
| 0:43.7 | not be necessary to the formulation, we replace them with things like green tea extract and |
| 0:49.2 | we use ginger root extract. We use, you know, different fruit and plant-based ingredients, just so that we have |
| 0:56.9 | those really more better natural ingredients where possible in our formula. And again, I really think |
| 1:03.0 | that, you know, everything we do in life is a choice, right? And I think that, you know, you make |
| 1:07.8 | the decision if you want to use ingredients or products that you know, |
| 1:13.3 | you know are tested on animals or you can choose to not do that, right? There's absolutely, |
| 1:19.4 | you know, maybe no necessary reason to test on an animal in my opinion. I don't think that |
| 1:25.3 | it's necessary at all with the access and ingredients that |
| 1:28.8 | exists. And so we we make that choice as a company to do that. So I think that, you know, |
| 1:36.7 | for us, we just want to be kind of that leading example to the more we know, the better we do. We don't know everything, |
| 1:47.0 | and I don't profess to be perfect, and I don't think that we are, the more we learn, and as |
| 1:51.6 | we educate ourselves and more things, then we make sure we change and transition to those |
| 1:58.9 | sort of, you know, updated, you know, standards. |
| 2:06.8 | This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking |
| 2:12.5 | to drive customer loyalty. Now, I'm sure many of you know, customer retention is the new acquisition. With Yoppo, |
| 2:20.4 | brands can provide value through a strategic loyalty program and ensure shoppers come back time and time |
... |
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