Yoni Tserruya, CEO of Lusha | How to Build the Best Product (and Bootstrap Your Company)

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 9 June 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ If you liked the show, please subscribe & leave a podcast review on iTunes! https://podcasts.apple.com/us/podcast/success-story/id1484783544 ➡️ For More Episodes Visit: www.podcast.scottdclary.com Yoni Tserruya, is the Co-founder and CEO for Lusha. Yoni first developed Lusha as a side-project, during his first job as an iOS developer. After one year, his pet project exploded, and he decided to turn his passion into his profession. Today, Yoni helps create the vision and strategy that informs all product and business decisions at Lusha. He focuses on hiring the right team and anticipating the future needs of customers and envisioning the future of the data world. A software engineer by trade, Yoni graduated with a BSC from Ben Gurion University. ➡️ Show Links https://www.linkedin.com/in/yonitserruya/ https://twitter.com/yonitseru ➡️ Show Sponsor Gusto Promo Details: gusto.com/scott (3 months free payroll / platform services) Gusto's people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more. ➡️ Talking Points 00:00 - Yoni Tserruya, CEO of Lusha 08:11 - What is product led growth, and how did Yoni use it to scale Lusha? 12:01 - How to successfully bootstrap a company. 16:17 - Why quality really matters for your product. 20:17 - Why salespeople aren't selling (and how to stop all the admin work). 25:47 - How to learn on the fly, implement changes and grow with your company. ➡️ SUCCESS STORY PODCAST Stories worth telling. Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.successstorypodcast.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines, including
0:16.9	the cabs of their flagship wine. I saw sleeves and their award-winning justification. I cannot wait
0:22.3	to share these with friends and family and also drink some myself. Justin Wines has been crafting
0:27.3	exceptional wines since 1981, with world-class Bordeaux style wines. Justin basically put
0:33.6	Paso Robles region on the wine-making map. They thoughtfully produce wines with boutique wine
0:39.6	making practices and it is the perfect gift for loved ones. Gifting with Justin is effortless.
0:44.9	You pick your wine, you select the box, you add a personal message and you leave the rest to
0:50.2	them. You could be gifting yourself if you want to. I'm not holding any judgment. Shop all of their
0:55.1	exceptional wines at JustinWine.com and be sure to use promo code success to receive 15% off
1:02.1	your order today. One of the most important staples in me being able to maintain energy levels,
1:08.8	to look good, to feel good, to show up with a clear head, clear thoughts, be able to jump on
1:14.8	podcasts, jump on calls, pitch to investors, whatever it is is my diet. My diet is always
1:20.8	dialed in and it always has been and it's always been a huge part of my life. This is why I've
1:25.4	partnered up with Factor. They are one of my favorite meal delivery services. They give you chef-crafted
1:32.8	meals without any prep or cleanup. These are chef-prepared, diet-ish and approved, ready to eat meals,
1:40.0	delivered straight to your door. You save time, you eat well and you stay on track. And they have
1:45.7	tons of different kinds of diets that they cater to. Protein plus, calories smart, keto. That's
1:52.0	usually what I do during the week. Vegan and vegetarian, chef's choice. Whatever it is, they have
1:57.0	dialed in incredible meals for your specific diet with food that tastes phenomenal. No wasted time
	...

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