Yolanda Huang: Why I Began an Eyewear Company
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 10 June 2021
⏱️ 9 minutes
🧾️ Download transcript
Summary
Yolanda started my entrepreneurship journey two years after graduating from University of California Los Angeles with a Computer Science Engineering degree, selling special occasion wear for children. It was through these years of experiences and a family background of small business owners in the eyewear industry that brought me to Umizato.
I started Umizato, alongside co-founder and husband Gary, with the philosophy of owning less but better products that are pertinent to taking care of ourselves. I truly believe that in order to help and take care of others, we must better ourselves first.
Besides being an e-commerce entrepreneur, Yolanda is a mom of 2 rascals, passionate about filmmaking, and loves eccentric flavored ice cream.
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Transcript
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| 0:00.0 | Welcome to your brand amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a |
| 0:11.5 | difference. |
| 0:13.0 | Hello, listeners. |
| 0:14.0 | I am so excited this week on your brand |
| 0:17.1 | Amplified to have Yolanda Suimoto, |
| 0:20.6 | who has the eyeglass brand that I've been wearing throughout the entire |
| 0:24.8 | pandemic that have saved my eyes, umizato. So welcome to the program, |
| 0:29.8 | Galanda. Hi, Anikas, thank you so much for having me on your show. Absolutely. So on this |
| 0:37.9 | podcast, we go through questions about your brand story. |
| 0:43.0 | So the first question is the importance of story. |
| 0:46.0 | What is your story? |
| 0:48.0 | My story is I basically |
| 0:52.0 | started my entrepreneurship journey about two years after I graduated from college actually. I actually graduated with the computer science degree but that quickly made a turn when I met some |
| 1:09.5 | friends who were already in the special occasion where for children business. |
| 1:16.5 | And at the time, it was, |
| 1:18.4 | I'm not gonna date myself, |
| 1:19.8 | but at the time, eBay was actually very, very popular. |
| 1:23.4 | So I started selling online on eBay, |
| 1:27.9 | Children's Formaware. |
| 1:30.0 | And it was very niche at the time |
| 1:31.5 | where there was very few websites actually specializing in this so eBay was the main channel at first and quickly after that we learned |
... |
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