Natasha Valley: How I Built a Career Branding Athletes
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 13 May 2021
⏱️ 13 minutes
🧾️ Download transcript
Summary
Natasha N. Valley is a brand strategist and publicist who has led marketing, creative digital media, social media, and public relations strategy for world-class athletes, entertainers, influencers and brands for over a decade. She is a dual citizen of the US and England, and received a Bachelor's & Master's from Florida A&M University.
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Transcript
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| 0:00.0 | Welcome to your brand amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a |
| 0:11.6 | difference. |
| 0:16.0 | Welcome to this week's edition of your brand Amplified, the podcast where we learned from the PR and marketing pros, |
| 0:19.0 | get their secrets, and pass them on to you so that you know how to use them. I am your host |
| 0:25.8 | Anika Jackson and I'm here today with Natasha Valley. Welcome to |
| 0:29.2 | Natasha. Hi thank you I'm so excited to be here. I am so excited to have you here. We met through a project that we both work on called Kitty Credit, but before we get into Kitty Credit, I want to learn more about you. The story is so important |
| 0:47.0 | storytelling in any brand execution. What is your story? |
| 0:52.1 | Absolutely, yeah. so I'll take it all the way back to the beginning. |
| 0:57.0 | So I was born and raised in England by American parents. |
| 1:03.2 | So that always gave me like this international view of the world. |
| 1:07.7 | And because of that I was always interested in, |
| 1:11.8 | you know, how brands, I didn't realize it at the time as a child but I was always |
| 1:17.1 | interested in how brands like switch their story telling for you know marketing in England versus in the States. I recognize that from a young |
| 1:26.4 | age didn't know you know what that was actually called and that's really where my first seed for like |
| 1:33.6 | brand storytelling was planted. |
| 1:36.7 | Yeah, so then after high school, |
| 1:39.2 | I went to Ford A&M for undergrad and grad school. |
| 1:42.2 | And then I actually got my start in advertising actually. |
| 1:47.0 | For a year I worked for McClatchi, |
| 1:51.0 | it's a media mobile, but they were in the process of getting their digital |
| 2:00.4 | side off the ground. So for about a year I helped small businesses tell their |
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