If you say yes to everything, you're actually not saying yes to anything.

Death was a real possibility.

Positivity by itself will not sell.

That kind of fucked me up.

When we first met Thomas and Amar over four years ago, they had 760,000 subscribers

centered around the yes theory, an ideology that believes the most enjoyable things in life

are on the other side of discomfort.

Their videos spread

like wildfire, resulting in a global community of passionate supporters and believers. And in the

last couple of years, despite many difficult challenges, their videos and their business have all

leveled up. We've been fortunate to have a front row seat to their growth, having worked with them

on a number of projects. Today, they have over 7 million subscribers, employees around the world, a thriving apparel brand that sponsors its own

athletes, and they recently announced a feature film that they are funding via their community

with NFTs. We spoke with the guys about their evolution from YouTube channel to full-blown

media company. And in an effort to seek some discomfort ourselves,

throughout the conversation, we pull random thought-provoking questions from their new card game, Spark. I think it's crazy. Like we've done this interview multiple times. Actually,

we've never done this with you guys together, which is really cool.

But we have had such a long relationship together. Like when we first met you guys, I remember

you were like living in that house. You were sub a million subscribers and you guys were just

going. Like I remember the energy in that house. And I'm curious from your guys perspective, like,

from that time, I think you had 700,000 subscribers to now 7 million plus. Like, where are you in this

journey of YouTube? Before we start, I just want to congratulate you guys, because you've had

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