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The Best One Yet

🤠 “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

The Best One Yet

Nick & Jack Studios

Business, News, Finance, Pop Culture, Business News, Tech

4.6 • 9.8K Ratings

🗓️ 20 April 2026

⏱️ 23 minutes

🧾️ Download transcript

Summary

NYC’s pied-a-terre tax, NJ Transit’s World Cup surge pricing… Both inspired by John Dutton.

The most successful ghost kitchen? It’s Goop… Gwyneth’s miso bowls make $9M/store.

Gatorade is pivoting from athletes to anyone, Michael Jordan to Michael Scott… cause LiquidIV stole their market.

Plus, the worst shoppers? Work-From-Home Dudes… Their grocery bills are 5% higher.


$PEP $NKE $UBER


NEWSLETTER:

https://tboypod.com/newsletter 


OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/


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Anything else: https://tboypod.com/ 


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.




Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

This is Nick. This is Jack. Welcome back. It is Monday, April 20th, and today's part is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today. All right, Jack, we've got some A-T-Hs all-time highs. S&P 500 just hit 7,100 points for the first time. And the Dow is almost back to 50,000. Not too shabby, but thoughts and prayers, Jack. Thoughts and prayers for Jack who's getting on an airplane with three kids this afternoon. Yeah, I don't travel late. I have two toddlers, a newborn, and a 19-pound extremely nervous dog that I'm carrying on to this airplane. You need to take a cargo ship, Jack, not an airplane at that point.

0:38.1

I know. I'm not worried about giving Benadryl to kids.

0:39.8

I'm going to, like, knock myself out. I think you need to give Benadryl to the entire passenger list. But we've got three fantastic stories for today's pod. Jack, what do we got on the T-boy? For our first story, today, Gwyneth Paltrow's Goop Kitchen opens in New York City.

0:54.9

Because Goop is the in New York City.

0:54.9

Because Goop is the world's most successful ghost kitchen. Each one is making $9 million a year.

1:00.4

For our second story, it's the most talked about topic over the weekend. New York City's Pieda tear tax.

1:06.1

So we are analyzing it all through one TV show, Yellowstone, season five. And our third and final story

1:12.6

is Gatorade. They're going through an identity crisis, a midlife crisis, and a makeover all at once.

1:17.9

But that brings up one big question. Can you be like Mike and be like Ike? But yet he's before

1:24.4

we hit that wonderful mix of stories. Michael Jordan and Michael Scott, we'll tell you in the takeaway. What do we got, Jack? Yesterday, one of you probably went shopping for the week. Ah, Sundays, they're for grocery halls. But funny detail about your weekly grocery habits. Yeah, we bet the men spent more money than the women did. And we have the receipts to prove it. Literally, what do we got, Jack?

1:45.5

New data from the NBER, the National Bureau of Economic Research, is a gender-defying doozy.

1:51.4

And here are the details yet. He's Americans who spend the most on food, it's married couples.

1:55.6

That's not a surprise, but the married couples who spend the most on food are the ones with the men working from home.

2:02.1

No joke. No one drops more at the grocery store than a dude who don't commute.

2:06.0

But Nick, no one's the worst shopper than the hubby who works from home.

2:09.9

Because yet, he's work-from-home guys spend 5% more on groceries than any other married person.

2:15.1

It's the work-from-home hunger tax.

2:17.2

An economist know why this is happening.

2:19.6

What is it, Jack?

2:20.4

You see, men typically spend less time in their life shopping than women do.

2:24.4

So we just don't know how to find deals.

2:26.5

Work-from-home married men toss 100 protein bars in the cart for no reason whatsoever.

...

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