Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 2 September 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
On today’s solo episode I’m reflecting on year two of building Arrae — the pivotal stage where everything starts to shift. I dive into what it really looks like to scale beyond $1M in revenue: how our team structure evolved, the importance of hiring specialists, and the lessons we learned (sometimes the hard way) around operations and fundraising. I’m also sharing insights on building strategic partnerships, navigating omnichannel growth, and the non-negotiables I’ve set to protect my personal life while running a fast-growing brand. Enjoy!
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:05.0 | Hi, I'm Sif Heider, the founder of Foray. I'm a wellness entrepreneur and digital creator, |
| 0:10.8 | and this is my show, The Dream Bigger podcast. Listen, I love dreaming big, but you know what I love |
| 0:16.6 | more? Actually having the resources to make those big dreams happen. And hey, dreams can sometimes |
| 0:22.7 | be private jets, but other times, they can look a little something like having the best skin |
| 0:27.8 | of your damn life, or starting a successful business, or delving into spirituality. So on this podcast, |
| 0:34.9 | I chat with experts and thought leaders from different fields about their |
| 0:38.5 | tips and tricks on doing exactly that. |
| 0:40.8 | So let's get right into it. |
| 0:46.3 | Hello, hello, friends, and welcome back to another episode of the Dream Bigger podcast. |
| 0:51.2 | So today, as you can see, I'm coming to you from a bit of a different |
| 0:54.6 | environment. And this is actually in my home office. The reason I'm recording in here is because |
| 1:01.3 | there was some issue with the Dear Media Studios. So we're not able to record in there for the |
| 1:06.9 | next couple of weeks. And I'm leaving on a trip to go see my family, what is it, this |
| 1:12.8 | Friday. And so I wanted to get an episode up for you guys before I left. So that being said, |
| 1:18.1 | let's talk about today's episode. So something that you guys really enjoy when I do is episodes |
| 1:24.1 | on business. And, you know, I've done so many episodes on year one of building a brand, |
| 1:30.3 | basics of building a brand, like brand building 101, which is amazing if you are just about |
| 1:35.8 | to start building a business or, you know, you're in the early stages of being a founder. So I thought |
| 1:41.7 | it would be really interesting to do an ongoing series where I go over |
| 1:46.0 | every stage of building a business. So our year one, you know, we did a million dollars in sales |
| 1:53.4 | at Array. And so today I want to kind of get into year two for us, which was around the $5 million |
... |
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