Yasmin Sewell: Founder of Vyrao

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 3 October 2022

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Yasmin Sewell is the founder of Vyrao, the world’s first well-being brand to fuse energetic healing with master perfumery. With scents like I Am Verdant and Witchy Woo, the brand has designed six personal scents to evoke specific emotional reactions. But before Sewell was building a brand around her love of wellness and energetic connection, she had a legendary career in fashion that included opening an avant-garde boutique in London in the ’90s and working at major retailers Browns, as the buying director, and Farfetch, as the vice president of style and creative. Tune in to this episode to hear what drove Sewell to make the drastic career change, what she thinks being creative is really all about, and why she’s more fulfilled now than ever.

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Transcript

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0:00.0	Today's episode is brought to you by Oli.
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0:21.0	Oli supplements for real life.
0:24.0	Browse all the benefits at Oli.com
0:27.0	that's o-l-l-y.com.
0:39.0	Hi everyone! I'm Hilary Kerr, the co-founder and chief content officer of Who Up Where.
0:46.0	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:53.0	We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears,
1:00.0	and what happens when they embark on their Second Life.
1:04.0	Today on the show, I'm joined by Tastemaker, Creative Genius, and the founder of Vareo, Yasmin Soule.
1:13.0	After a lifelong passion for well-being and energetic connection,
1:18.0	plus training in integrative quantum medicine, Yasmin set out to create a brand that could foster powerful emotional healing.
1:26.0	With the launch of Vareo last year, she embarked on that journey first by creating five personal sense,
1:34.0	each designed to evoke specific emotional benefits.
1:38.0	Take, for example, I am verdant, a perfume-inspiring transformation and illumination,
1:45.0	through sense of fresh green growth, or witchy-woo, for courage and creativity infused with Moroccan orus,
1:54.0	thorny rose nutmeg and black pepper.
1:58.0	If the scent sound dreamy, it's because they are, but you should know,
2:03.0	Yasmin's long-term plan for Vareo extends far beyond impeccable fragrances.
	...

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