Do you have trouble sticking to habits, but want to create sustainable behavioral change? Maybe you’re setting huge, life-changing goals that require daily motivation, or perhaps you're simply having trouble remembering to complete the action at all. This happens to all of us, but social scientist and New York Times bestselling author, BJ Fogg, has the solution. Start small. BJ is the mind behind the idea of the tiny habit. Which relies on his model, The Fogg Behavior Model to create lasting behaviors and habits that really stick through tiny actions that are easy to do each day. In this episode, Hala and BJ talk about why the traditional approaches to habit building don’t work, what a tiny habit is and why it works, why motivation is less important than we think, the ABCs of tiny habits, and the one habit BJ recommends to everyone.  Topics Include: - How BJ got interested in study of human habits  - Motivation and how traditional models don’t support us - Two things that matter when creating habits - Qualities of a tiny habit and why we should work with tiny habits  - The ABCs of tiny habits - The Maui Habit, the one habit BJ recommends to everyone - Is there an amount of time a tiny habit should take? - The Fogg Behavior Model, B = MAP - Why are behaviors, aspirations, and outcomes different? - The swarm of behaviors model  - The role of motivation and why it’s less important than we think  - Why it’s important to pick habits that you want - Queen Bee Behavior and sticking to difficult habits  - Untangling a destructive habit - BJ on the power of simplicity and the creation of Instagram - The three sources of prompt  - How do we create positive habits in our lives? - Q & A portion - And other topics… BJ Fogg is an American social scientist, author, and research associate at Stanford University. He founded the Behavior Design Lab at Stanford University, where he directs research and innovation. At Stanford, BJ was an appointed Lecturer and Consulting Assistant Professor in the Department of Computer Science, where he taught classes from 1997 - 2014. He has also been a Lecturer and Social Science Research Scholar at the Graduate School of education from 2001 to the present. BJ is the author of Persuasive Technology: Using Computers to Change What We Think and Do, the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change, and the New York Times bestselling author of Tiny Habits. Fortune Magazine named BJ a “New Guru You Should Know” for his insights about mobile and social networks. Sponsored By: Open Door Capital - Go to investwithodc.com to learn more! Constant Contact - To start your free digital marketing trial today, visit constantcontact.com Wise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap iTrust Capital - Sign up today and receive a $100 funding bonus when you open and fund an account. Visit iTrustCapital.com to start investing today. ClickUp - Sign up today at ClickUp.com and use code YAP to get 15% off ClickUp's massive Unlimited Plan for a year! Resources Mentioned: #YAPLive:The Science of Habit Building with BJ Fogg on Clubhouse:https://www.youngandprofiting.com/yaplive-the-science-of-habit-building-with-bj-fogg-on-clubhouse/  Tiny Habits by BJ Fogg: https://tinyhabits.com/book/  Tiny Habits Recipe Maker: https://tinyhabits.com/recipecards/  Free 5-day program: tinyhabits.com/join  BJ’s Website: https://tinyhabits.com/  BJ’s LinkedIn: https://www.linkedin.com/in/bjfogg/  BJ’s Instagram: https://www.instagram.com/bjfogg/  BJ’s Twitter: https://twitter.com/bjfogg  Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices