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Business Wars

Xbox vs Playstation - Tear Down This Wall | 3

Business Wars

Audible

History, David Brown, Business, Management

4.613.5K Ratings

🗓️ 11 October 2018

⏱️ 27 minutes

🧾️ Download transcript

Summary

As Nintendo burns with the failure of Wii U, Sony can’t woo PS2 users to the new Playstation 3. It vows to not make that mistake again, and the Playstation 4 prioritizes on what the gamers want: a better gaming experience. But it’s not just the focus on gaming that makes the PS4 a hit - it’s also the failure of Microsoft’s new Xbox One to deliver.


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Transcript

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0:00.0

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0:15.2

Midtown Manhattan, February 2013. A spindly man in a checkered shirt peeks out from stage left into the Hammerstein ballroom.

0:24.4

He sees a sea of faces lit up by a light show of electric blue laser beams.

0:29.6

There are more than 2,000 people in the ballroom. They're all waiting. Waiting for him.

0:37.2

The man is Mark Cerney and the future of PlayStation rests on his shoulders.

0:43.9

He's the lead architect of the PlayStation 4. The game console he's about to announce to the audience

0:49.6

of reporters and bigwigs Sony's invited to the ballroom. The latest round in the console wars is

0:56.4

already underway. In late 2012, Nintendo fired the opening salvo by launching the Wii U,

1:04.2

a souped-up Wii with a touchscreen gamepad. It's a bust. The Wii U's selling poorly in game

1:11.2

companies are already abandoning work on games for Nintendo's new console. So as Nintendo burns,

1:18.4

Sony strikes. Moving from PlayStation 2 to PlayStation 3 was disastrous for Sony.

1:26.7

One over by the Xbox 360 and the Wii, gamers switched loyalties,

1:31.5

slashing Sony's market share in half. Now, Sony wants to win back the tens of millions of gamers

1:38.8

who abandoned the PlayStation after it charged too much for less appealing games.

1:45.6

Cerney strides on stage in a blaze of white lights and addresses the audience.

1:51.6

We've listened to the players. We've listened to the game developers. And that's why the PlayStation 4

1:59.6

is all about the games. The PlayStation 4 is for the players.

2:07.9

Cerney's message is laser-focused. Sony hyped its previous console, the PlayStation 3,

2:14.0

as an all-in-one home entertainment device. But it won't make that mistake again.

2:19.6

The PlayStation 4 can work as your Blu-ray and Netflix player, but Sony's playing that way down.

2:27.2

Tonight, it's showing off the PlayStation 4 as an exceptional Games machine.

2:33.9

To underline that message, Cerney highlights features aimed squarely at gamers.

...

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