Xbox vs Playstation (REMIX) | Pay to Win | 4

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 10 January 2024

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 2016 and Xbox boss Phil Spencer’s leading a reboot of the Xbox brand after the Xbox One’s fumbled start. But with Sony and Nintendo surging ahead, he needs to make some big plays to get Microsoft back in action.

But when he homes in on a plan to spend tens of billions of dollars to reinvent Xbox and move beyond the console war, Sony’s going to go all out to stop Microsoft from spending its way to victory.

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Transcript

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0:00.0	It's early 2020 in
0:02.0	it's early
0:09.0	early in
0:10.0	it's early 2020 in Activision Blizzard's head office in Southern California.
0:14.0	The company's CEO Bobby Kodak is in a standoff with Xbox Executive
0:19.0	Sarah Bond.
0:20.0	No, absolutely not. Not good enough. Bond runs through her options. The new Xbox
0:26.7	goes on sale in November. Bond needs Kodak to agree to release Activivisions
0:32.3	Military Shooter Series Call of Duty on the console's launch day.
0:37.0	Every year, Activision releases a new call of duty game,
0:41.0	and every year it becomes America's best-selling console game. Without
0:45.4	call of duty the new Xbox will be dead on arrival. Bond stairs
0:50.7	coded down. 7030 is our standard revenue split.
0:55.0	Kodak doesn't flinch.
0:57.0	In the face off between the PlayStation 4 and Xbox 1,
1:01.0	Microsoft lost market share. he doubts Xbox can recover the ground it's lost
1:06.8	especially without call of duty and that gives him serious leverage.
1:12.0	Nope not happening you're not pocketing and that gives him serious leverage
1:12.7	no not happening you're not pocketing thirty percent of our sales
1:16.9	call of duty isn't your standard game
1:19.1	sony knows that
1:21.0	that's why they're giving us a bigger cut of the sales on the PlayStation 5. If you
	...

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