4.6 • 1.3K Ratings
🗓️ 1 August 2023
⏱️ 4 minutes
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Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%
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0:00.0 | All right, so X is offering up to 50% plus in discounts. |
0:04.9 | And so X, formerly known as Twitter, |
0:07.3 | they're trying to re-ignite advertising, |
0:09.6 | advertiser interest. |
0:10.4 | So the funny thing is, they did this rebrand when their numbers were down. |
0:14.5 | This rebrand will probably hurt the numbers even more when it comes to advertising. |
0:18.4 | Yeah, about 50% off. |
0:20.8 | It can make your Twitter ROI go from not being profitable to being profitable. |
0:26.0 | So I would say take it, take it and run and leverage it as much as you can. |
0:30.5 | And it's funny if you haven't done much in Twitter advertising and we know a lot of our listeners haven't this is the time to do it X Twitter whatever you want to call it getting up to 50% off is a massive number and it really can change your ROI. |
0:43.5 | So check this out. |
0:45.1 | I want to clarify that it's, I don't think it's 50% across the board is up to 50%. |
0:50.0 | But for example, over here, X this week began offering some advertisers reduced pricing on video ads that run alongside a list of trending topics in the explore tab so I have to assume these are more expensive than traditional ads. |
1:01.0 | It's offering 50% off any new bookings on those ads until July 31st, |
1:04.9 | among other discounts, goals to help our advertisers gain reach during crucial moments on Twitter |
1:09.1 | such as the Women's World Cup. And then Elon said this, so this is a tweet from him. So it says we're still negative cash flow due to 50% drop in advertising revenue plus heavy debt burden or debt load need to reach positive cash flow before we have the luxury of doing anything else. |
1:25.0 | And this debt load relates to $13 billion in bank loans, blah, blah, blah, that he took on. |
1:28.7 | So point being is it's not 50% off across the board. |
1:32.3 | And Elon did mention something about the him believing that they can reach |
1:36.2 | cash flow positive sometime in the it's not too far away it's like in the near future but at least it's the current |
1:41.6 | state right now and then I know Linda |
1:43.5 | Yacharino who came on she needs to make waves because you need to if you come |
... |
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