WWDC Dispatch: Apple Refines in a Reinvention Era

Big Technology Podcast

Alex Kantrowitz

Technology, Religion & Spirituality, Business News, Business, Religion, Science, Philosophy, Society & Culture, Entrepreneurship, Management, Marketing, Politics, News Commentary, Government, Investing, Tech News, Social Sciences, News

4.6 • 395 Ratings

🗓️ 9 June 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Alex Kantrowitz joins live from WWDC, where Apple just announced a number of new design changes including a completely updated operating system with 'Liquid Glass' styling. But in an era of reinvention, where AI is at the center of the technology's evolution, Apple introduced a number of refinements. This short, solo episode looks at Apple's strategy, vision, and execution in a changing moment for the tech industry. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack? Here’s 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Questions? Feedback? Write to: [email protected]

Transcript

Click on a timestamp to play from that location

0:00.0	AI moves fast and the path forward isn't always clear.
0:04.1	Cisco gives you the infrastructure, security, and insights to save the course.
0:08.9	Cisco, making AI work for you.
0:11.5	Visit Cisco.com slash AI.
0:14.8	Apple just held its WWDC developer event.
0:18.6	Little AI light, big operating system changes, and plenty more to discuss.
0:24.1	We're here in Apple Park in Cooper Tino with the Steve Jobs Theater right behind me.
0:29.6	I'm just going to get off this stage for a moment, find some quiet and talk to you about what we saw today.
0:35.3	Welcome to Big Technology podcast special edition
0:37.8	coming to you from the parking lot now outside of Apple's WWDC conference. We're going to do a
0:44.1	short solo podcast the same way that I did it last year, although with a very different type of
0:49.7	setting here right outside of Apple Park. Last year, if you recall, was the big Apple Intelligence
0:56.1	reveal and this year a much more subdued event. It was quiet at WWDC this year. That
1:04.4	is the word I would use to describe it and a event that focused largely on operating system design, which we're going to get to in a bit.
1:13.6	But to preface, I just want to talk a little bit about what I see as two different modes of tech company operation.
1:20.6	You have invention mode and refinement mode, and this might be familiar to some people who've read always day one, but basically the big tech companies have been able to be so successful because after periods of refinement, they've always went to invention or reinvention mode.
1:37.3	If you think about Amazon, Amazon has been in reinvention mode basically throughout its history. It started as a bookstore, online bookstore. It became a
1:44.5	first-party marketplace, then it transitioned to a third-party marketplace, became a device maker
1:49.3	with the Kindle, cloud hosting service with AWS, voice computing with Alexa. Microsoft started
1:55.5	as a desktop operating system, then became a cloud hosting company with Azure. While these legacy businesses like Windows are still important,
2:03.6	the growth and the optimism around these companies are in the latest reinventions.
2:08.6	Azure, of course, is driving Microsoft's $3.5 trillion valuation today.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Alex Kantrowitz, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Kantrowitz and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.