Are Apple's AI failures happening in a vacuum? Or are they a damning sign of the limitations of AI itself?

Yes, we're going there. Plus, plenty more observations from WWDC. That's coming up right after this.

Hi, I'm Kwame Christian, CEO of the American Negotiation Institute, and I have a quick question

for you. When was the last time you had a difficult conversation? These conversations happen

all the time, and that's exactly why you should listen to Negotiate Anything, the number one

negotiation podcast in the world. We produce episodes every single day to help you lead, persuade, and resolve conflicts

both at work and at home. So level up your negotiation skills by making Negotiate Anything

part of your daily routine. Transform your growing business with Intuit Enterprise Suite.

Automate complex tasks and make faster decisions with integrated tools for financial

management, HR, marketing, and more. Visit intuit.com forward slash enterprise to learn more.

Welcome to Big Technology Podcast, a show for cool-headed and nuanced conversation of the tech

world and beyond. Let's break down what happened at Apple's big developer event this week

and look at whether the company's AI limitations say something worrying about AI itself.

We're joined today once again by the great M.G. Siegler, author of SpyGlass, which you can find at Spyglass.

. . . . . . . . . . . . . welcome back.

Thanks so much for having me on, Alex.

All right, let's just get quickly to the event itself.

I'm just going to go read the last line of your post to begin with

because I want to get your reaction as to what we saw from Apple

because they did have their big annual developer event this year,

introduced a new user interface, said shockingly little about

AI. I think you said that they said more about the phone app than they did about Apple Intelligence.

...